---
title: "2024-747 Meat Foodservice Panel Data requirements"
ocid: "ocds-h6vhtk-055aba"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-055aba"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-055aba.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-055aba.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
published: "2025-10-28"
---

# 2024-747 Meat Foodservice Panel Data requirements

Buyer: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD  
Current stage: Award  
OCID: ocds-h6vhtk-055aba

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## Summary

The Agriculture and Horticulture Development Board (AHDB) based in Coventry, United Kingdom, conducted a procurement process titled "2024-747 Meat Foodservice Panel Data requirements" to acquire data analysis services. The tender, initiated under the legal framework UKPGA 2023/54, targeted essential foodservice data, requiring segmentation by spend, servings, and demographics among other metrics. The open procurement procedure, supported by the Government Procurement Agreement (GPA), saw its award stage completed on 28 October 2025, with the contract signed on 27 October 2025. The awarded contract period spans from 1 January 2026 to 31 December 2029, with options for two one-year extensions, positioning itself in the services industry category. The contract, valued at £250,000 excluding VAT, was awarded to NUMERATOR UK LIMITED, a supplier located in London.

The tender opens avenues for businesses involved in data analysis, particularly those specialising in detailed market segmentation and multi-channel data delivery. This opportunity is ideal for firms that can provide robust data solutions compatible with existing datasets and offer customisable, web-based analysis platforms, like NUMERATOR UK LIMITED. The procurement focused on innovative approaches to market analysis and requires suppliers capable of ensuring data granularity to support strategic decisions in the meat foodservice sector. Suitable businesses include SMEs with a strong focus on data analytics innovation, service adaptability, and ready access to technical and user support resources. The contract represents a substantial opportunity for business growth within the public sector's analytical services domain.

## Notice

Signed contract 27/10/2025 Awarded to Numerator, please see notices: Notice identifier: 2025/S 000-054824 Procurement identifier (OCID): ocds-h6vhtk-055abb published on the 8th September 2025. Also Notice identifier: 2025/S 000-038050 Procurement identifier (OCID): ocds-h6vhtk-055aba Published 8 July 2025, 7:53am Requirement was for: AHDB core Foodservice data requirements 1. The basic measures required will consist of the following as a minimum: * Spend * Servings/packs * Price * Buyer numbers i.e. penetration * Servings/packs per buyer i.e. frequency and volume per trip 2. Data must be split by method including the following as a minimum: * Dine out - Eating in or on the go * Takeaways - Collected or delivered 3. Data must be split by channel (we are open to agencies proposing different channel coding approaches): * Quick service retail e.g. coffee shops, fast food, cafes, bakery/sandwiches * Full service restaurants e.g. restaurants, diners * Pubs and bars * Contract catering e.g. workplace canteens, hospitals, schools etc * Travel & leisure e.g. train, ferries, events etc * Multiples including forecourts e.g. supermarkets, convenience stores etc 4. Data must be split by product type/meal, with the protein identifiable (beef, lamb, pork, chicken, fish, vegetarian, vegan) and key cuts (e.g. steaks, burgers, roasting joints, sausages etc) specified or obvious. A read of meat-free/alternatives is also beneficial. 5. Data must be able to be split by day part and demographics to help analysis 6. It would be beneficial for data to be split by operator for volume estimate purposes

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/068795-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Oct 2025 |
| Submission deadline | 11 Aug 2025 |
| Future notice date | Not specified |
| Award date | 27 Oct 2025 |
| Contract period | 1 Jan 2026 - 1 Jan 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £250,000 |
| Lots value | £250,000 |
| Awards value | Not specified |
| Contracts value | £250,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NUMERATOR |

## CPV Codes

### Divisions

- 71 - Architectural, construction, engineering and inspection services
- 72 - IT services: consulting, software development, Internet and support

### Codes

- 71620000 - Analysis services
- 72316000 - Data analysis services

## Release History

- 28 Oct 2025 at 09:42 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/068795-2025
- 8 Jul 2025 at 06:53 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/038050-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/068795-2025
  28th October 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/038050-2025
  8th July 2025 - Tender notice on Find a Tender

## Notice URLs

- https://defra-family.force.com/s/Welcome
- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.numerator.com/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-055aba. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-055aba.json.