---
title: "AM_742 Study UK Digital Campaign in the USA"
ocid: "ocds-h6vhtk-055b26"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-055b26"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-055b26.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-055b26.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BRITISH COUNCIL"
published: "2025-08-25"
---

# AM_742 Study UK Digital Campaign in the USA

Buyer: BRITISH COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-055b26

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-055b26.json)

## Summary

The procurement process titled "AM_742 Study UK Digital Campaign in the USA" was conducted by the British Council, located in London, UK. This tender focuses on advertising campaign services, specifically targeting the enhancement of the Study UK's digital presence in the USA. The procurement method was open competition, classified as a below-threshold process, and the process has reached the award stage. The contract was awarded to International Education Advantage, LLC (Intead), with a contract period set from 5th September 2025 to 5th September 2026. The total contract value was £45,000 gross, with a net value of £37,800. The British Council utilised the expertise of a known agency to optimise campaign effectiveness and resource efficiency.

This tender presents significant opportunities for businesses involved in digital marketing and advertising, especially those with a focus on international education and market expertise in the USA. Agencies that can leverage their understanding of both the US market and international education will find ample opportunity to contribute to and enhance the British Council's campaigns. This contract is particularly suited for large-scale suppliers, as evidenced by the engaging of International Education Advantage, LLC. Businesses aiming to enter or expand their footprint in the international marketing sector, particularly those well-versed in educational campaigns, are encouraged to explore similar opportunities for strategic growth and development.

## Notice

Procuring these services will support the delivery of our annual Study UK plan for the USA by leveraging the expertise of an agency familiar with both the local market and the international education sector. This approach will enhance campaign effectiveness, reduce costs through better audience targeting, and improve efficiency by minimizing staff time required for implementation. It will also strengthen the quality of Study UK's digital presence in the USA, including on the British Council website, which is essential given our limited resources and small team.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/051095-2025 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Aug 2025 |
| Submission deadline | 21 Jul 2025 |
| Future notice date | Not specified |
| Award date | 25 Aug 2025 |
| Contract period | 5 Sep 2025 - 5 Sep 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £38,800 |
| Lots value | £38,800 |
| Awards value | £37,800 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH COUNCIL |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | INTERNATIONAL EDUCATION ADVANTAGE, LLC (INTEAD |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services

## Release History

- 25 Aug 2025 at 15:48 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/051095-2025
- 8 Jul 2025 at 12:50 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/038245-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/051095-2025
  25th August 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/038245-2025
  8th July 2025 - Tender notice on Find a Tender

## Notice URLs

- http://www.britishcouncil.org
- https://tap.tcsapps.com/tap2/#/bc-supplier-registration
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-055b26. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-055b26.json.