---
title: "Taith Media Services Framework"
ocid: "ocds-h6vhtk-055eaf"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-055eaf"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-055eaf.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-055eaf.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "CARDIFF UNIVERSITY"
published: "2025-10-16"
---

# Taith Media Services Framework

Buyer: CARDIFF UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-055eaf

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## Summary

Cardiff University has completed the procurement process for the "Taith Media Services Framework", focusing on providing comprehensive media support for the Taith programme, a Welsh Government-funded initiative. Located in Cardiff, United Kingdom, this procurement, which initiated on 1st October 2025, employed an open procedure to establish a framework agreement. The procurement covered various service categories including branding, video creation, still photography, social media asset creation, communication strategy development, and public relations. The awards, with a total budget exceeding £213,000, were announced on 16th October 2025, and the contracts are set for a four-year period from 1st November 2025 to 31st October 2029.

This tender provides significant opportunities for firms specialising in media services such as video production, photography, and graphic design. Particularly beneficial for SMEs, this contract is ideal for companies that can deliver creative media solutions while adhering to Welsh and English language requirements. Businesses with a focus on inclusive strategies, ensuring representation of underrepresented groups, and compliance with GDPR could find this an excellent opportunity for growth and establishing a foothold in public sector collaborations. The awarded lots, open to multiple suppliers, provide an avenue for small to medium enterprises to demonstrate their expertise across different media segments, ensuring dynamic and diverse service delivery for Cardiff University's needs.

## Notice

Taith is a Welsh Government funded programme with a high public profile and requires a continuous and consistent public presence, including a website, social media, case studies, published outcomes etc. Taith is run by a wholly owned subsidiary company of Cardiff University. Initially, the spend for website and media services was PS25k but it is now anticipated that the spend on media services will exceed the PCR 2015 threshold of PS213k and it is will likely cost a lot more than this in the long-term and therefore requires a framework for Taith to call off from. There are a number of different elements so these could be divided into lots to enable a wider choice of supplier. 1. Branding: To include, branding guidelines and updates to the branding styles and designs. Needs to be created in both English and Welsh. 2. Video creation: To include all videos such as case study filming and editing and attending events. Including providing their own consent forms and compliance with relevant regulations for GDPR. Needs to be created in both English and Welsh. To include longer videos for the website as well as social short videos. 3. Still photography: To including taking photos of Taith related events and participants. Including providing their own consent forms and compliance with relevant regulations for GDPR. Also being able to create and/or provide stock images where necessary. 4. Social media assets: Create social media assets as templates for us to use internally. To also create short videos to explain elements of Taith in both English and Welsh. Ad hoc short animations will also be required. 5. Comms strategy - helping to shape and develop a comms strategy along with the Taith team. 6. PR support: Press / articles / copywriting - creating press releases and providing channels for us to get the press releases to the relevant media outlets. Development of campaigns, and supporting liaison with media contacts. 7. Graphic design - Development of tangible media products such as, merchandise, pull-up banners, leaflets There is currently a team comprising a Senior Impact and Communications Officer and Social Media Officer but the level of public profile requires more resourcing and expertise in the areas of branding, graphic design, video creation, still photography and other media services.

### Lot Information

Video creation

Creation of videos such as case studies, videos for the website (average 2-5 minutes long) and edited shorter versions/excerpts (30 seconds - 1 minute) from longer videos, for social media. Filming and editing of events. The supplier must obtain signed consent/release forms from all participants and compliance with relevant regulations for GDPR. All outputs will be required in Welsh and English. The supplier will need to arrange the script and interview questions in collaboration with Taith. With regards to the video specifications, we'd be looking for high quality videos with a resolution minimum Full HD (1920x1080); ideally 4K for futureproofing. The video format should be compatible for use on our website, YouTube and social media (e.g. MP4, 1080p HD, 4K). All videos need to adhere to our organisation's visual identity (e.g. logos, fonts, colours and tones). Music will be required for the videos (and on occasions voiceovers) these will need to be arranged by the supplier and need to be royalty-free or properly licensed music only. The videos need to meet accessibility requirements and will need to include subtitles in both Welsh and English. Taith should retain full rights (IP) to the final video and all raw footage unless otherwise agreed.

Still photography

Taking and editing photos of Taith related events and participants. The supplier must obtain signed consent/release forms from all participants and compliance with relevant regulations for GDPR. The photos will be needed for use on the Taith website, social media, printed reports, pull up banners and other forms of advertising. We'd be looking for between 20-50 high quality images per request with minimal editing as we want the photos to feel authentic and not staged. The photo format should be JPEG or similar and include high resolution for print and web-ready versions. The photos obtained should, where possible, aim to reflect our strategy with a focus on people from underrepresented groups. The supplier will need to show sensitivity to vulnerable groups such as children or people with additional learning needs. Taith should retain full rights to use images as needed, ideally with full IP transfer or an exclusive, perpetual license. Create and/or provide stock images where necessary. Photographer must only use royalty-free or properly licensed elements (e.g., backgrounds, props) and provide documentation. The photographer will need to comply with GDPR.

Social media assets

Creation of social media assets such as templates for Taith to use internally. Creation of short videos (30 seconds - 2 minutes) to explain elements of Taith in both Welsh and English. Ad hoc short animations. With regards to the video specifications, we'd be looking for high quality videos with a resolution minimum Full HD (1920x1080); ideally 4K for futureproofing. The video format should be compatible for use on our website, YouTube and social media (e.g. MP4, 1080p HD, 4K). All videos need to adhere to our organisation's visual identity (e.g. logos, fonts, colours and tones). Music will be required for the videos (and on occasions voiceovers) these will need to be arranged by the supplier and need to be royalty-free or properly licensed music only. The videos need to meet accessibility requirements and will need to include subtitles in both English and Welsh. Taith should retain full rights (IP) to the final video and all raw footage unless otherwise agreed.

PR and communications support

Press / articles / copywriting - creating press releases and providing channels for us to get the press releases to the relevant media outlets, through your established networks and contacts. These are likely to be one-off items and required on an ad hoc basis. Development of campaigns and supporting liaison with media contacts. Outputs will be required in Welsh and English. The programme has a developed communications strategy but there may be a need in the future to work with an external provider to develop the communications strategy further.

Graphic design

Taith will be looking to continue with its current branding but may require updates to branding guidelines and to the branding styles and designs as needed. Taith is also looking for development of tangible media products such as, merchandise, pull-up banners, leaflets, infographics (for reports, social media and posters as examples) etc. These are likely to be one-off items and required on an ad hoc basis. All designs must align with Taith's brand guidelines and fit with our tone and style. The designs need to meet accessibility best practices particularly in relation to high colour contrast, readable font sizes and to be screen reader friendly. The design format should be JPEG or similar and include high resolution for print and web-ready versions. Within Taith we use Canva, and when working on editable files, we would need the original working files in this format. The designs should aim to reflect our strategy with a focus on people from underrepresented groups. All outputs will be required in Welsh and English. Taith should retain full rights (IP) to the designs and any stock images must be royalty-free or appropriately licensed.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/066052-2025 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Oct 2025 |
| Submission deadline | 8 Aug 2025 |
| Future notice date | Not specified |
| Award date | 9 Oct 2025 |
| Contract period | 1 Nov 2025 - 31 Oct 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £250,000 |
| Lots value | £250,000 |
| Awards value | £250,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CARDIFF UNIVERSITY |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF24 4HQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL22 Cardiff and Vale of Glamorgan |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 10 |
| Supplier names | ATEBOL CYFYNGEDIG; AXION SOLUTIONS; BLUE STAG; COOKED ILLUSTRATIONS; JENNEY CREATIVE; MEDIAWORKS; ON SCREEN PRODUCTIONS; THE BANANA AGENCY LTD T/A JM CREATIVE; THE ORCHARD MEDIA & EVENTS GROUP; WHITE HART CARW GWYN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342100 - Direct marketing services
- 79416000 - Public relations services
- 79822500 - Graphic design services
- 79960000 - Photographic and ancillary services
- 79961000 - Photographic services

## Release History

- 16 Oct 2025 at 15:43 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/066052-2025
- 14 Jul 2025 at 13:39 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/039665-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/066052-2025
  16th October 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/039665-2025
  14th July 2025 - Tender notice on Find a Tender

## Notice URLs

- http://www.cardiff.ac.uk/business/why-work-with-us/for-suppliers
- https://in-tendhost.co.uk/cardiffuniversity/aspx/Home
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

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