---
title: "W195712 Meta Advertising - NHS Healthy Start Campaign"
ocid: "ocds-h6vhtk-056027"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-056027"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-056027.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-056027.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NHS BUSINESS SERVICES AUTHORITY"
published: "2026-04-02"
---

# W195712 Meta Advertising - NHS Healthy Start Campaign

Buyer: NHS BUSINESS SERVICES AUTHORITY  
Current stage: Award  
OCID: ocds-h6vhtk-056027

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-056027)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-056027.json)

## Summary

The NHS Business Services Authority initiated a tender titled "W195712 Meta Advertising - NHS Healthy Start Campaign" aiming to boost awareness and applications for the NHS Healthy Start scheme through social media platforms such as Facebook and Instagram. This contract falls under marketing services in the public sector, specifically related to central government authorities. The contract's procurement process was direct, below the competitive threshold, with the engagement of Meta as the supplier. Though the campaign contract ran from 22 July 2025 to 31 March 2026, it was terminated on 2 April 2026 due to its completion, indicating the fulfilment of its objectives or needs.

This tender presents significant business growth opportunities for companies specialising in digital marketing and social media campaigns. Businesses with expertise in crafting and executing successful advertising strategies on platforms like Facebook and Instagram would find this contract particularly suitable. Additionally, enterprises that can demonstrate an understanding of public health messaging and can align their services to government objectives are well-positioned to leverage such opportunities. Engaging in these contracts not only offers financial gains but also positions businesses as key players in impactful public health campaigns.

## Notice

This contract is for the provision of a social media advertising campaign on Facebook and Instagram to raise awareness of NHS Healthy Start and to increase applications to the scheme to ensure eligible families receive the help that they are entitled to.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/031013-2026 |
| Notice type | UK11 - Contract Termination Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Apr 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 16 Jul 2025 |
| Contract period | 21 Jul 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £62,500 |
| Contracts value | £62,500 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Terminated |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS BUSINESS SERVICES AUTHORITY |
| Additional buyers | Missing |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE15 8NY |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Lemington |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | META |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 2 Apr 2026 at 14:03 - ContractTermination - UK11 - Contract Termination Notice - https://www.find-tender.service.gov.uk/Notice/031013-2026
- 21 Jul 2025 at 10:12 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/041554-2025
- 16 Jul 2025 at 10:09 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/040449-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/031013-2026
  2nd April 2026 - Contract termination notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/041554-2025
  21st July 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/040449-2025
  16th July 2025 - Transparency notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.nhsbsa.nhs.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-056027. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-056027.json.