---
title: "B-Line 3 Promotional campaign"
ocid: "ocds-h6vhtk-05612b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05612b"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05612b.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05612b.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DERBYSHIRE COUNTY COUNCIL"
published: "2025-07-17"
---

# B-Line 3 Promotional campaign

Buyer: DERBYSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-05612b

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05612b)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05612b.json)

## Summary

Derbyshire County Council recently completed a public procurement process titled "B-Line 3 Promotional campaign," which falls under the advertising and marketing services industry category. The project focused on promoting the b_line3 pilot scheme targeting 19-21-year-olds, intended to run until the end of December 2025. The advertising campaign was crucial for testing the initiative's future viability. The procurement stage reached completion on 17 July 2025, with the contract's active period starting on 23 June 2025 and concluding on 31 December 2025. The services were to be delivered in the UKF1 region of the United Kingdom, under a below threshold procurement method with unknown specific characteristics.

This tender offers significant business growth opportunities, particularly for small to medium-sized enterprises (SMEs) specialising in advertising and marketing services. Companies with expertise in promotional campaigns, especially those targeting young adults, would have been well-suited to compete for this contract. The awarded supplier, Diva Creative, exemplifies an SME adept in delivering such marketing initiatives, benefiting from collaboration with sub-central governmental authorities like Derbyshire County Council. Engaging in similar procurement projects can help businesses enhance their portfolio and establish a strong foothold in the public sector.

## Notice

This is for promotion of the b_line3 pilot scheme. The b_line3 is for 19-21 years olds and will run untl 31 December 2025. Advertising is essential to raise awareness and take up to test future viability. From December the local bus team is planned to sit under EMCCA and it will be their decision regarding taking this forward.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/040916-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Below threshold - unknown |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Jul 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 22 Jun 2025 |
| Contract period | 22 Jun 2025 - 31 Dec 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £45,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DERBYSHIRE COUNTY COUNCIL |
| Locality | MATLOCK |
| Post town | Derby |
| Postcode | DE4 3AG |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF1 Derbyshire and Nottinghamshire |
| ITL 3 | TLF13 South and West Derbyshire |
| Local authority | Derbyshire Dales |
| Electoral ward | Matlock West |
| Westminster constituency | Derbyshire Dales |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DIVA CREATIVE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 17 Jul 2025 at 11:45 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/040916-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/040916-2025
  17th July 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05612b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05612b.json.