---
title: "Creative Brand Agency Specialising in Visual and Verbal Identity at Imperial War Museums (IWM)"
ocid: "ocds-h6vhtk-0562d5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0562d5"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0562d5.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0562d5.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "IMPERIAL WAR MUSEUM"
published: "2025-12-17"
---

# Creative Brand Agency Specialising in Visual and Verbal Identity at Imperial War Museums (IWM)

Buyer: IMPERIAL WAR MUSEUM  
Current stage: Award  
OCID: ocds-h6vhtk-0562d5

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0562d5)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0562d5.json)

## Summary

The Imperial War Museum has completed a procurement process seeking a creative brand agency to establish a new visual and verbal identity, reflecting the museum's developed vision and purpose. This contract was awarded to Johnson Banks Design Limited, a small to medium-sized enterprise located in London. The procurement process was conducted under an open procedure, falling under the services category of business and management consultancy. The awarded contract, valued at £150,000 excluding VAT, began on 10th November 2025 and will end on 31st January 2027. This marks the completion stage of the procurement process, following its award on 27th October 2025, with official notices published by the Cabinet Office in the United Kingdom.

This tender represents substantial opportunities for agencies specialising in creative consultancy services to collaborate with prominent public sector organisations. Companies with expertise in branding and identity, particularly those focused on central government contracts or based in the UK, stand well-positioned to leverage such opportunities. With an emphasis on quality, technical prowess, and presentation skills, businesses aiming to partake in similar tenders should align their strengths with these criteria. The experience gained from servicing high-profile clients like the Imperial War Museum can enhance reputation and expand market reach, fostering significant growth in specialised consultancy sectors.

## Notice

IWM is tendering for a creative brand agency to help translate and bring to life a refreshed and newly developed vision and purpose for IWM. The appointed supplier will create a visual and verbal identity to reflect IWM's new proposition.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/083988-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Dec 2025 |
| Submission deadline | 4 Sep 2025 |
| Future notice date | Not specified |
| Award date | 27 Oct 2025 |
| Contract period | 10 Nov 2025 - 31 Jan 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | £150,000 |
| Awards value | £150,000 |
| Contracts value | £150,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | IMPERIAL WAR MUSEUM |
| Additional buyers | IMPERIAL WAR MUSEUMS |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 6HZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | St George's |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | JOHNSON BANKS DESIGN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79410000 - Business and management consultancy services

## Release History

- 17 Dec 2025 at 15:47 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/083988-2025
- 27 Oct 2025 at 09:46 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/068411-2025
- 21 Jul 2025 at 11:05 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/041592-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/083988-2025
  17th December 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/068411-2025
  27th October 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/041592-2025
  21st July 2025 - Tender notice on Find a Tender

## Notice URLs

- http://www.johnsonbanks.co.uk
- https://www.delta-esourcing.com/respond/769E5X5K72
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0562d5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0562d5.json.