---
title: "Customer Psychographic Segmentation Services"
ocid: "ocds-h6vhtk-0567e2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0567e2"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0567e2.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0567e2.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "ANCHOR HANOVER GROUP"
published: "2025-07-29"
---

# Customer Psychographic Segmentation Services

Buyer: ANCHOR HANOVER GROUP  
Current stage: Award  
OCID: ocds-h6vhtk-0567e2

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0567e2)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0567e2.json)

## Summary

The public procurement contracting process was initiated by the Anchor Hanover Group, a sub-central government public authority based in Bradford, United Kingdom. The contract, titled "Customer Psychographic Segmentation Services," falls under the services category and involves delivering customer survey services across various regions in the UK, including UKC, UKD, and others. The procurement process, completed with the involvement of Places for People Group Limited as the supplier, was awarded recently on 29th July 2025, for a contract period starting from 20th June 2025 to the end of June 2026. This process was conducted under a "Below threshold - unknown" procurement method, highlighting a competitive environment tailored to specialist services for social housing research needs.

This contract presents an excellent opportunity for businesses specialising in customer survey services, particularly those with expertise in psychographic analysis and research support workshops. It is well-suited for small to medium-sized enterprises (SMEs) with experience in delivering services across multiple UK regions. The focused nature of the contract on psychographic insights into social housing customers offers potential for businesses to demonstrate capabilities in niche research services, enhancing their reputation and opening doors for future partnerships in the public sector.

## Notice

Specialist Social Housing customer psychographic segmentation survey / research and supporting workshops

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/043781-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Below threshold - unknown |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Jul 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 19 Jun 2025 |
| Contract period | 19 Jun 2025 - 30 Jun 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £76,025 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ANCHOR HANOVER GROUP |
| Locality | BRADFORD |
| Post town | Bradford |
| Postcode | BD1 2ST |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE41 Bradford |
| Local authority | Bradford |
| Electoral ward | City |
| Westminster constituency | Bradford West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PLACES FOR PEOPLE GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342310 - Customer survey services

## Release History

- 29 Jul 2025 at 10:30 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/043781-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/043781-2025
  29th July 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0567e2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0567e2.json.