---
title: "Cadw Onsite Visitor Research July 25 to June 29"
ocid: "ocds-h6vhtk-056a2e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-056a2e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-056a2e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-056a2e.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2025-07-31"
---

# Cadw Onsite Visitor Research July 25 to June 29

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-h6vhtk-056a2e

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-056a2e.json)

## Summary

The procurement process, led by the Welsh Government, pertains to the award of a contract under the title "Cadw Onsite Visitor Research July 25 to June 29." This initiative falls within the industry category of research consultancy services and is located in Cardiff, United Kingdom. The procurement stage is complete, with the award and contract status both marked as active. Key dates include the award date of 31st July 2025, a contract start date of 21st July 2025, and an end date of 29th June 2029. This procurement was conducted through a limited method, specifically a mini-competition from Lot 6 of the Welsh Government Communication & Marketing Framework, indicating it was below the usual threshold for competitive tendering.

This contract creates significant opportunities for businesses focused on research consultancy, especially those capable of delivering visitor research services over the long span of four years. Given the framework of a limited competition, businesses that have pre-qualified or been previously involved in related frameworks would be especially well-suited to compete for such opportunities. The work involves evaluating visitor experiences for Cadw, suggesting opportunities primarily for firms with expertise in strategic research, data analysis, and visitor experience optimisation. Strategic Research & Insight Ltd, identified as the supplier, indicates that SMEs in the consultancy sector can successfully compete and thrive in entering such contracts to facilitate business growth.

## Notice

Award of a contract for Cadw's Onsite Visitor Research Service from July 2025 to June 2029. This is the Contract Details Notice advising of the conclusion of a mini-competition from Lot 6 of the Welsh Government Communication & Marketing Framework (ref F228/2022/2023).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/044749-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Jul 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 24 Jun 2025 |
| Contract period | 20 Jul 2025 - 29 Jun 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £116,925 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STRATEGIC RESEARCH & INSIGHT |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73210000 - Research consultancy services

## Release History

- 31 Jul 2025 at 12:49 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/044749-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/044749-2025
  31st July 2025 - Contract details notice on Find a Tender

## Notice URLs

- http://www.gov.wales
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-056a2e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-056a2e.json.