---
title: "National Attraction Campaign for NEDs Talent Pipeline"
ocid: "ocds-h6vhtk-056a95"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-056a95"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-056a95.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-056a95.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NHS ENGLAND"
published: "2025-09-30"
---

# National Attraction Campaign for NEDs Talent Pipeline

Buyer: NHS ENGLAND  
Current stage: Award  
OCID: ocds-h6vhtk-056a95

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-056a95)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-056a95.json)

## Summary

NHS England, based in London, has completed the procurement process for a National Attraction Campaign for Non-Executive Directors (NEDs) Talent Pipeline. The contract, awarded to Gatenbysanderson Limited, is within the services category, specifically under marketing management consultancy services. This open competition procurement process began with a tender phase that ended on 20th August 2025, with the intent to address recruitment challenges and enhance the talent pipeline for NED roles within the NHS. The active award status marks the commencement of the contract period from 1st October 2025 to 30th April 2026, with a gross value of £95,700. The procurement aligns with UK legislation under UKPGA 2023/54 and follows a below-threshold open competition methodology.

This tender presents significant growth opportunities for businesses specialising in marketing and recruitment services, especially large firms or those with experience in large-scale or complex project management. Businesses adept in forming strategic campaigns to attract diverse and experienced candidates for organisational leadership roles will find this contract suitable. The open competition nature of the procurement allows for wider participation, particularly appealing to firms with relevant expertise in managing and delivering recruitment campaigns at the national level, offering them a platform to leverage their strengths and expertise in synchronising with NHS England's requirements.

## Notice

There is a general sentiment that NED roles have changed over recent years, the introduction of ICBs, increased complexity of the system and an increase in the numbers of shared leadership and group arrangements are often cited as factors.

### Lot Information

Lot 1

Options: Contract could be extended up to 1 month should it be necessary for completion of deliverables. Any contract extension would not increase the value of the contract

Renewal: Up to 1 month

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/060977-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Sep 2025 |
| Submission deadline | 20 Aug 2025 |
| Future notice date | Not specified |
| Award date | 3 Sep 2025 |
| Contract period | 30 Sep 2025 - 30 Apr 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £99,000 |
| Lots value | £99,000 |
| Awards value | £79,750 |
| Contracts value | £79,750 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS ENGLAND |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 8UG |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI45 Lambeth |
| Local authority | Lambeth |
| Electoral ward | Waterloo & South Bank |
| Westminster constituency | Vauxhall and Camberwell Green |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GATENBYSANDERSON |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 30 Sep 2025 at 14:40 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/060977-2025
- 5 Sep 2025 at 14:31 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/054375-2025
- 31 Jul 2025 at 15:29 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/044907-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/060977-2025
  30th September 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/054375-2025
  5th September 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/044907-2025
  31st July 2025 - Tender notice on Find a Tender

## Notice URLs

- https://health-family.force.com/s/Welcome
- https://www.england.nhs.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-056a95. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-056a95.json.