---
title: "252300 Propensity Modelling Services"
ocid: "ocds-h6vhtk-056b5f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-056b5f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-056b5f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-056b5f.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DE MONTFORT UNIVERSITY"
published: "2025-08-01"
---

# 252300 Propensity Modelling Services

Buyer: DE MONTFORT UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-056b5f

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-056b5f.json)

## Summary

The procurement process undertaken by De Montfort University, a public authority based in Leicester, United Kingdom, focused on securing Propensity Modelling Services. This contract, identified by the reference "252300", aimed to enhance the university's evaluation of student recruitment patterns against market opportunities. The procurement method employed was direct, characterised as "Below threshold - without competition", and the contract was completed with an award to SMRS Limited. The service was scheduled to be delivered from 1st September 2025 to 30th November 2025, at a total cost of £34,194.62 (including VAT). The procurement stage is complete, following a contract signing on 1st August 2025.

This tender creates significant opportunities for businesses specialising in recruitment and propensity modelling services. Particularly well-suited for SMEs, the contract could foster business growth through collaboration with a prestigious educational institution like De Montfort University. By engaging in such partnerships, businesses can leverage their expertise in services that complement the university's strategic initiatives, particularly in analysing market opportunities within the education sector. This engagement not only enhances the company's portfolio but also extends its reach and influence within the educational domain.

## Notice

Delivery of work around propensity modelling, to help the University evaluate our student recruitment patterns against market opportunity. To be delivered over a period of up to three months. The price for service delivery shall be at a price of PS28,495.52 ex.VAT (PS34,194.62 inc.VAT).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/045239-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Aug 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 31 Jul 2025 |
| Contract period | 31 Aug 2025 - 30 Nov 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £28,495 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DE MONTFORT UNIVERSITY |
| Locality | LEICESTER |
| Post town | Leicester |
| Postcode | LE1 9BH |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF2 Leicestershire, Rutland and Northamptonshire |
| ITL 3 | TLF21 Leicester |
| Local authority | Leicester |
| Electoral ward | Castle |
| Westminster constituency | Leicester South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SMRS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79600000 - Recruitment services

## Release History

- 1 Aug 2025 at 12:45 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/045239-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/045239-2025
  1st August 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-3710

## Notice URLs

- http://www.dmu.ac.uk
- http://www.smrs.co.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-056b5f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-056b5f.json.