--- title: "Media Buying" ocid: "ocds-h6vhtk-056c68" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-056c68" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-056c68.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-056c68.json" source: "Find A Tender Service" current_stage: "Award" buyer: "WEST MIDLANDS COMBINED AUTHORITY" published: "2026-02-24" --- # Media Buying Buyer: WEST MIDLANDS COMBINED AUTHORITY Current stage: Award OCID: ocds-h6vhtk-056c68 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-056c68) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-056c68.json) ## Summary The West Midlands Combined Authority (WMCA) has successfully concluded the procurement process for its "Media Buying" contract, aimed at engaging a proficient agency to manage media campaigns to further its strategic goals. Situated in Birmingham in the UKG31 region, WMCA sought an open procurement method, with key procurement stages moving from planning to award. The process began with preliminary market engagements in August 2025, leading to tender submissions by November 2025. The contracts, valued at a gross amount of £18,000,000, were signed on 20 February 2026, with an active contract period commencing then and stretching until February 2029, with possible extensions up to February 2031. This contract falls under the services category, specifically advertising and marketing services, as per the CPV classification. This tender showcases growth opportunities for media agencies specialising in strategic campaign planning across diverse channels. The contract was designed with flexible renewal terms, subject to performance evaluations, offering sustained business stability. The emphasis on quality and effective communication aligns well with SMEs familiar with modern marketing strategies and the technical acumen required for multi-channel media plans. BBJ&K, an SME based in Birmingham, was successful, indicating the potential for similar businesses to thrive by aligning with WMCA's objectives. The contract criteria focused heavily on technical quality and price, making it suitable for agencies with robust financial capacity and insurance coverage, as the authority required specific levels of liability insurance throughout the contract duration. ## Notice WMCA is seeking to procure a qualified media buying agency to plan, purchase, manage, and report on media campaigns across multiple channels. This contract aims to deliver cost-effective, targeted communications that reach intended audiences and support the organisation's strategic objectives. ### Lot Information Lot 1 Renewal: The contract can be extended by 2 periods of 12 Months at the sole discretion of WMCA ### Planning Information WMCA intend to circulate a questionnaire through Bravo (WMCA e-tendering portal), allowing you to provide more information about your interest and comment on the proposed approach. Portal Website: https://wmca.bravosolution.co.uk PQQ Title: Pre Market Engagment Media Buying Bravo Solution Project Reference: pqq_257 https://wmca.bravosolution.co.uk/go/2123785901987551F0C9 ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/016332-2026 | | Notice type | UK7 - Contract Details Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME, VCSE | | Awardee scale | SME | | All stages | Planning, Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 24 Feb 2026 | | Submission deadline | 24 Nov 2025 | | Future notice date | 8 Sep 2025 | | Award date | 3 Feb 2026 | | Contract period | 20 Feb 2026 - 21 Feb 2029 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £15,000,000 | | Lots value | £18,000,000 | | Awards value | £15,000,000 | | Contracts value | £15,000,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST MIDLANDS COMBINED AUTHORITY | | Locality | BIRMINGHAM | | Post town | Birmingham | | Postcode | B19 3SD | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG3 West Midlands | | ITL 3 | TLG31 Birmingham | | Local authority | Birmingham | | Electoral ward | Newtown | | Westminster constituency | Birmingham Ladywood | | Delivery location | TLG West Midlands (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | BBJ&K | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341400 - Advertising campaign services ## Release History - 24 Feb 2026 at 09:42 - AwardUpdate - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/016332-2026 - 24 Feb 2026 at 09:04 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/016310-2026 - 3 Feb 2026 at 10:01 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/009301-2026 - 29 Oct 2025 at 10:53 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/069266-2025 - 28 Oct 2025 at 13:59 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/068990-2025 - 4 Aug 2025 at 13:56 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/045690-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/016332-2026 24th February 2026 - Contract details notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/016310-2026 24th February 2026 - Contract details notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/009301-2026 3rd February 2026 - Contract award notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/069266-2025 29th October 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/068990-2025 28th October 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/045690-2025 4th August 2025 - Preliminary market engagement notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/Attachment/A-12501 ## Notice URLs - http://www.WMCA.org.uk - https://wmca.bravosolution.co.uk - https://wmca.bravosolution.co.uk/go/2123785901987551F0C9 - https://wmca.ukp.app.jaggaer.com/go/47290782019A0BA65FD1 - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-056c68. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-056c68.json.