---
title: "Consultant - Strategic Communications for Regional Promotion"
ocid: "ocds-h6vhtk-058079"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-058079"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-058079.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-058079.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LIMITED"
published: "2025-11-04"
---

# Consultant - Strategic Communications for Regional Promotion

Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-058079

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## Summary

The West Midlands Growth Company Limited has concluded a procurement process for the appointment of a consultant to conduct strategic communications for regional promotion. This process, under an open competition methodology, falls below the procurement threshold and involved the award of a contract to BakerBaird Communications, a large supplier based in Nottingham. The strategic communications programme, aimed at enhancing the profile and reputation of the West Midlands, commenced in mid-September 2025 and will run until March 2026. Key activities are directed towards increasing awareness among business, stakeholder, and political audiences. This contract was signed on 27th October 2025, marking the transition from the tender stage to contract award status. The complete procurement, classified as public relations consultancy services, is valued at GBP 42,000 net, and GBP 50,400 gross. The headquarters of the buyer is located in Birmingham, with the region's scheme code being UKG31.

This communications tender presents significant opportunities for businesses in the public relations consultancy sector, particularly those specialising in strategic communication and stakeholder engagement. Companies with the capability to develop and deliver impactful communication strategies aiming to promote regions at business, stakeholder, and political levels are well-suited for such contracts. The flexible nature of the engagement, requiring approximately two days of consultancy per week, allows for scalability and dynamic allocation of resources, which can benefit businesses aiming to integrate region-specific promotion strategies into their portfolio. This is particularly advantageous for enterprises seeking to build or expand a presence in the public sector consultancy market, thus fostering business growth and enhancing reputations within the industry.

## Notice

The West Midlands Growth Company (WMGC) is the West Midlands Combined Authority's (WMCA) designated investment promotion agency and destination management organisation. It attracts businesses, capital, visitors and events to the region to deliver economic growth, increased productivity, employment opportunities and a better quality of life for those that live and work here. WMGC's role is to support with the delivery of the WMCA's economic strategies, including the Plan for Growth, and the delivery of the ambitions of local places. It utilises its partnership of the public, private and academic sectors to deliver the greatest impact for the economy, local businesses and communities. The WMGC is owned by the WMCA and its constituent members, with governance that includes private sector partners. wmgrowth.com The West Midlands Growth Company has a requirement to appoint an external consultant to support with a six-month programme of strategic communications activity to support its overarching objective of Enhancing the Profile and Reputation of the Region. The brief is to help drive high-level awareness and interest surrounding the West Midlands, particularly from a business, stakeholder and political audience. The communications programme will run from mid-September 2025 - March 2026. The consultant shall be retained on a flexible basis, drawing down an average of approximately two (2) days per week, with specific hours and days to be determined as reasonable required by the Company.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/070968-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Nov 2025 |
| Submission deadline | 29 Aug 2025 |
| Future notice date | Not specified |
| Award date | 27 Oct 2025 |
| Contract period | 27 Oct 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £49,000 |
| Lots value | £49,000 |
| Awards value | Not specified |
| Contracts value | £42,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LIMITED |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BAKERBAIRD COMMUNICATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services

## Release History

- 4 Nov 2025 at 16:15 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/070968-2025
- 4 Aug 2025 at 14:30 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/045715-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/070968-2025
  4th November 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/045715-2025
  4th August 2025 - Tender notice on Find a Tender
- https://in-tendhost.co.uk/wmgrowth/aspx/Home
  All documents can be obtained by visiting our e-tendering portal. Potential suppliers must be registered and logged in to access the full document set.

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-058079. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-058079.json.