---
title: "Outreach & Lead Generation for the Global Growth Programme"
ocid: "ocds-h6vhtk-0580b4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0580b4"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0580b4.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0580b4.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LIMITED"
published: "2025-09-22"
---

# Outreach & Lead Generation for the Global Growth Programme

Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-0580b4

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## Summary

The West Midlands Growth Company Limited (WMGC), based in Birmingham, has completed a public procurement process for the "Outreach & Lead Generation for the Global Growth Programme". This procurement falls under the services category, specifically targeting research, management, and business consultancy services. The contract, valued at GBP 72,000, began on 15th September 2025 and is set to end on 31st March 2026. The procurement process was conducted as an open competition, below threshold. WMGC, which acts as the investment promotion agency and destination management organisation for the West Midlands, appointed Scalerr Ltd, a large-scale company based in London, as the supplier for this contract. The programme aims to target foreign-owned tech companies to promote the West Midlands as a key business hub.

This tender offers significant opportunities for companies specialised in business consultancy and lead generation, particularly those with expertise in targeting tech companies with foreign ownership. It presents a unique chance for firms to expand their business by engaging in a high-profile economic growth project in the West Midlands. Therefore, businesses with robust capabilities in research, business analysis, and management consultancy services will find this project aligns well with their growth strategies. The open competition nature of the tender should encourage SMEs with innovative lead generation solutions to participate and potentially collaborate with other stakeholders involved in the West Midlands commercial ecosystem.

## Notice

The West Midlands Growth Company (WMGC) is the West Midlands Combined Authority's (WMCA) designated investment promotion agency and destination management organisation. It attracts businesses, capital, visitors and events to the region to deliver economic growth, increased productivity, employment opportunities and a better quality of life for those that live and work here. WMGC's role is to support with the delivery of the WMCA's economic strategies, including the Plan for Growth, and the delivery of the ambitions of local places. It utilises its partnership of the public, private and academic sectors to deliver the greatest impact for the economy, local businesses and communities. The WMGC is owned by the WMCA and its constituent members, with governance that includes private sector partners. wmgrowth.com To support the next phase of the programme (Global Growth Programme 3.0), we are seeking to appoint a third-party consultancy to design and deliver a lead generation campaign targeting foreign-owned tech companies (with a minimum of 10% foreign ownership). While the campaign will promote the West Midlands as a key entry and growth point, we are not solely focused on businesses new to the UK. Companies already operating in other parts of the UK are also within scope.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/058645-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Sep 2025 |
| Submission deadline | 22 Aug 2025 |
| Future notice date | Not specified |
| Award date | 11 Sep 2025 |
| Contract period | 14 Sep 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £60,000 |
| Lots value | £60,000 |
| Awards value | Not specified |
| Contracts value | £72,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LIMITED |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG3 West Midlands |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SCALERR |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 72221000 - Business analysis consultancy services
- 73200000 - Research and development consultancy services
- 73210000 - Research consultancy services
- 79411000 - General management consultancy services
- 79411100 - Business development consultancy services

## Release History

- 22 Sep 2025 at 15:22 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/058645-2025
- 4 Aug 2025 at 16:20 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/045816-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/058645-2025
  22nd September 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/045816-2025
  4th August 2025 - Tender notice on Find a Tender
- https://in-tendhost.co.uk/wmgrowth/aspx/Home
  All documents can be obtained by visiting our e-tendering portal. Potential suppliers must be registered and logged in to access the full document set.

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0580b4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0580b4.json.