---
title: "CRW002-005 -Be Mighty. Recycle. Burst 6 - Media Buying"
ocid: "ocds-h6vhtk-0585f1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0585f1"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0585f1.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0585f1.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WASTE & RESOURCES ACTION PROGRAMME"
published: "2025-08-12"
---

# CRW002-005 -Be Mighty. Recycle. Burst 6 - Media Buying

Buyer: WASTE & RESOURCES ACTION PROGRAMME  
Current stage: Award  
OCID: ocds-h6vhtk-0585f1

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## Summary

The Waste & Resources Action Programme has completed a contract under the Welsh Government MEDIA BUYING (III) SERVICES FRAMEWORK. The project titled "CRW002-005 - Be Mighty. Recycle. Burst 6 - Media Buying" focuses on media services to support national campaigns for food waste prevention and recycling in Wales. Based in Banbury, UK, the organisation has engaged a media buying process through a direct award methodology, finalised on the 12th of August 2025, with the service period commencing on the 24th of August 2025 and concluding on the 3rd of October 2025. This procurement falls under the industry category of Communication and multimedia software development services, aiming to expand campaign reach primarily through paid advertising on social media platforms like Meta, YouTube, and TikTok.

This contract presents significant opportunities for businesses specialising in media buying, advertising, and communication services. By participating in such tenders, companies can enhance their portfolio and visibility in the public sector, particularly those with expertise in digital media targeted campaigns. Small and medium enterprises (SMEs), such as Golley Slater, the awarded supplier, which is proficient in executing media strategies within public authority frameworks, would be well-positioned to compete for similar projects in the future. Engaging with organisation-led campaigns can also set a precedent for establishing long-term relationships with public authorities, fostering potential growth and expansion in this sector.

## Notice

Wales Recycles has been running the nationwide Be Mighty. Recycle. campaign since 2020 and since 2023 has been focused on both food waste prevention and recycling. Despite the campaigns increasingly successful behaviour change results, there are still key groups, especially younger people and families, who waste more food than average and under-perform when it comes to recycling. The campaign has been proven to change behaviour among these high-waste groups by empowering them to waste less food and recycle what can't be eaten, supporting Welsh Government in reaching its ambitious waste and recycling targets. We promote both our own campaign assets and those of our partners through paid advertising throughout the campaign burst. Due to the nature of social media algorithms, organic posts often struggle to reach a broad audience. By running these assets as adverts, we can effectively target and engage new audiences across Wales. We require the provision of professional media services to support the delivery and amplification of our national food waste prevention and recycling campaign in Wales. This is to run the advertising of our assets on Meta, YouTube and TikTok. The main aim will be to encourage people to our landing page to take part in our interactive food waste challenge. This work is being called off from Welsh Government MEDIA BUYING (III) SERVICES FRAMEWORK WGCD-PCS-116-22 Please note this Call-Off Contract has been procured and awarded in compliance with the procedures set out within Framework Agreement Reference: Media Buying (Golley Slater) WCD-PCS-116-22 Under the Public Contracts Regulations 2015 ("PCR 2015"), a contracting authority is not required to issue an award notice for Call-Off Contracts awarded using frameworks, but the Welsh Government has undertaken to voluntarily comply with WPPN 02/22 in relation to the above referenced mini competition under this framework. For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-Banbury:-Communication-and-multimedia-software-development-services./P7W5QKAGP8 To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/P7W5QKAGP8

### Procurement Information

This work is being called off from Welsh Government MEDIA BUYING (III) SERVICES FRAMEWORK WGCD-PCS-116-22 Please note this Call-Off Contract has been procured and awarded in compliance with the procedures set out within Framework Agreement Reference: Media Buying (Golley Slater) WCD-PCS-116-22 Under the Public Contracts Regulations 2015 ("PCR 2015"), a contracting authority is not required to issue an award notice for Call-Off Contracts awarded using frameworks, but the Welsh Government has undertaken to voluntarily comply with WPPN 02/22 in relation to the above referenced mini competition under this framework.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/047969-2025 |
| Notice type | UK5 - Transparency Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Aug 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 12 Aug 2025 |
| Contract period | 23 Aug 2025 - 3 Oct 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £45,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Pending |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WASTE & RESOURCES ACTION PROGRAMME |
| Locality | BANBURY |
| Post town | Oxford |
| Postcode | OX16 0AH |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire |
| ITL 3 | TLJ14 Oxfordshire CC |
| Local authority | Cherwell |
| Electoral ward | Banbury Cross and Neithrop |
| Westminster constituency | Banbury |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GOLLEY SLATER |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72212500 - Communication and multimedia software development services

## Release History

- 12 Aug 2025 at 11:05 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/047969-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/047969-2025
  12th August 2025 - Transparency notice on Find a Tender

## Notice URLs

- https://www.delta-esourcing.com/respond/P7W5QKAGP8
- https://www.delta-esourcing.com/tenders/UK-UK-Banbury:-Communication-and-multimedia-software-development-services./P7W5QKAGP8
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0585f1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0585f1.json.