---
title: "Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing"
ocid: "ocds-h6vhtk-05866c"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05866c"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05866c.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05866c.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "SHEFFIELD HALLAM UNIVERSITY"
published: "2026-03-18"
---

# Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing

Buyer: SHEFFIELD HALLAM UNIVERSITY  
Current stage: Award  
OCID: ocds-h6vhtk-05866c

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## Summary

The procurement process initiated by Sheffield Hallam University for "Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing" has reached the award stage as of March 2026. The contract, valued at £12,500,000 gross, was awarded to HAVAS PEOPLE LIMITED, with services covering multiple regions across the United Kingdom. The university aimed to collaborate with agencies to bolster its marketing objectives related to student recruitment and institutional positioning. Employing an open procurement method under a competitive flexible procedure, the process included multiple stages with key deadlines and required a strategic approach to media planning and buying. This contract follows specific objectives aimed at enhancing the university's engagement with prospective students, business leads, and brand prominence within a competitive environment.

This tender presents significant opportunities for businesses specialising in marketing and advertising services, particularly those with expertise in media planning and student recruitment marketing. Companies experienced in lead generation and social media campaigns might find this a valuable opportunity to demonstrate their capacity to deliver results in line with Sheffield Hallam University's strategic objectives. Businesses with the ability to measure and optimise activities using data and insights to maintain relevance and impact will be well-suited to compete. The collaborative nature of the contract, requiring partnership with the university's Marketing Directorate, ensures that involved parties can contribute to and benefit from enriched business engagement activities that support broader institutional objectives such as apprenticeships and placements.

## Notice

The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include: * delivering student recruitment success and engagement across the prospective student journey in line with academic and financial targets Home and International * raising the profile and enhancing the reputation of the University through institutional positioning and research impact * promoting the University brand and Sheffield city to achieve stand out and cut through in our competitive marketplace * generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives * Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful The agency will proactively support and work in partnership with the University's Marketing Directorate. In scope are all media planning and buying activities across Prospective Student Recruitment marketing and all brand level marketing as well as lead generation business to business marketing, paid search activity and social media campaigns across all audiences.

### Lot Information

Lot 1

Renewal: Initial term of 3 years followed by one possible extension of 2 further years

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/024497-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Competitive flexible procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Mar 2026 |
| Submission deadline | 29 Aug 2025 |
| Future notice date | Not specified |
| Award date | 5 Jan 2026 |
| Contract period | 20 Feb 2026 - 19 Feb 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £10,416,667 |
| Lots value | £10,416,667 |
| Awards value | £10,416,667 |
| Contracts value | £10,416,667 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SHEFFIELD HALLAM UNIVERSITY |
| Locality | SHEFFIELD |
| Post town | Sheffield |
| Postcode | S1 1WB |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE3 South Yorkshire |
| ITL 3 | TLE32 Sheffield |
| Local authority | Sheffield |
| Electoral ward | City |
| Westminster constituency | Sheffield Central |
| Delivery location | TLE32 Sheffield |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HAVAS PEOPLE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services
- 79340000 - Advertising and marketing services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services

## Release History

- 18 Mar 2026 at 11:44 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/024497-2026
- 8 Jan 2026 at 15:52 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/001581-2026
- 12 Aug 2025 at 14:53 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/048138-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/024497-2026
  18th March 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/001581-2026
  8th January 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/048138-2025
  12th August 2025 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-13464

## Notice URLs

- http://hunterlodge.co.uk
- http://hybrid.co
- http://www.educationcubed.com
- http://www.havaspeople.com
- http://www.shu.ac.uk
- https://aip.media/
- https://in-tendhost.co.uk/sheffieldhallamuniversity
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05866c. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05866c.json.