--- title: "BED-9 - Bath College - Media Buying, Planning & Digital Marketing Services" ocid: "ocds-h6vhtk-0586fc" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0586fc" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0586fc.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0586fc.json" source: "Find A Tender Service" current_stage: "Tender" buyer: "BATH COLLEGE" published: "2025-08-14" --- # BED-9 - Bath College - Media Buying, Planning & Digital Marketing Services Buyer: BATH COLLEGE Current stage: Tender OCID: ocds-h6vhtk-0586fc [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0586fc) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0586fc.json) ## Summary Bath College, a sub-central government public authority located in Bath, UK, is seeking proposals for media buying, planning, and digital marketing services under tender ID BED-9. The focus is on enhancing the college's visibility through both traditional and digital channels in Bath and North Somerset, with an estimated annual value of £100,000, including VAT. The contract is set for 24 months starting on 1st October 2025, with a potential 12-month extension. Proposals are to be submitted via open competition under a below-threshold procurement method, and interested parties should submit bids by 31st August 2025. Enquiries can be made until 24th August 2025. The procurement stage is active, and proposals will be evaluated against criteria including media buying expertise, digital marketing capabilities, social value contribution, and transparent pricing. This tender presents growth opportunities for media and marketing agencies, especially those with experience in the public and education sectors. Businesses that can demonstrate a strategic, creative approach to integrating digital and offline campaigns, and offer media buying expertise across platforms like billboards, radio, TV, and digital channels, are well-suited for this opportunity. SMEs are encouraged to bid, as the contract favours a collaborative partner with robust communication skills and a long-term strategic outlook, committed to sustainability, equality, and inclusivity. This tender is an ideal opportunity for companies aiming to expand their client base in the education sector while emphasizing local socio-economic impacts. ## Notice Overview Bath College is inviting proposals from experienced media and marketing agencies to support our in-house marketing team with media buying, planning, and digital marketing services. This includes both traditional and digital advertising channels. - Contract Duration: 24 months - Possible Extension: 12 months (subject to performance review) - Estimated Annual Value: PS100,000 (including VAT) - Location Focus: Bath and North Somerset We are looking for a partner who can deliver value for money, demonstrate creativity and strategic thinking, and work collaboratively with our team to enhance our visibility and engagement across the region. What We Need We are seeking a full-service media partner who can: - Plan and buy media across a wide range of platforms, including: - Billboards (paper and digital) - Bus and rail station ads - Cinema and poster sites - Radio and TV advertising - Print (leaflets, brochures) - Experiential and event marketing - Door drops and telemarketing - Support digital marketing, including: - Paid ad campaigns (Google, social media, etc.) - Strategic input and campaign planning - Ad hoc digital support and training for our team - Collaborate closely with our in-house marketing and digital teams to: - Align campaigns with our brand and goals - Share insights and performance data - Provide creative feedback and asset reviews - Deliver quarterly reviews to evaluate campaign performance, identify improvements, and plan future activity. We value a partner who is proactive, strategic, and committed to a long-term relationship-not just a transactional service provider. Key Requirements Your proposal should clearly demonstrate: - Relevant experience in media buying and planning, especially in the education or public sector. - Digital marketing expertise, including training and upskilling internal teams. - Understanding of brand strategy and how to integrate offline and online campaigns. - Collaborative approach, with clear communication and dedicated account management. - Transparent pricing, including any rebates or markups from media owners. We also expect a commitment to sustainability, equality, diversity, and inclusion, in line with Bath College's values. Submission Checklist To be considered, your submission must include: Responses to Quality and Social Value Questions, see attached documents Completed Pricing Document, see attached documents Signed Conflict of Interest Declaration, see attached documents For full information regarding this tender, please review all attached documents. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/048811-2025 | | Notice type | UK4 - Tender Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Below threshold - open competition | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 14 Aug 2025 | | Submission deadline | 31 Aug 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 30 Sep 2025 - 30 Sep 2027 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £100,000 | | Lots value | £100,000 | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BATH COLLEGE | | Locality | BATH | | Post town | Bath | | Postcode | BA1 1UP | | Country | England | | ITL 1 | TLK South West (England) | | ITL 2 | TLK5 West of England | | ITL 3 | TLK52 Bath & North East Somerset and South Gloucestershire | | Local authority | Bath and North East Somerset | | Electoral ward | Kingsmead | | Westminster constituency | Bath | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services ## Release History - 14 Aug 2025 at 13:41 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/048811-2025 - 13 Aug 2025 at 11:18 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/048375-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/048811-2025 14th August 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/048375-2025 13th August 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/Attachment/A-4254 ZIP file includes following: Invitation to tender (BED-9) Conflict of Interest Media Buying Tender Quality Questions Timeline ## Notice URLs - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0586fc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0586fc.json.