---
title: "WGCD Media Buying, Marketing and PR Framework Agreement"
ocid: "ocds-h6vhtk-058c2e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-058c2e"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-058c2e.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-058c2e.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2025-08-21"
---

# WGCD Media Buying, Marketing and PR Framework Agreement

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Planning  
OCID: ocds-h6vhtk-058c2e

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-058c2e.json)

## Summary

The Welsh Government, operating as Llywodraeth Cymru, is initiating a public procurement process for a framework agreement titled "WGCD Media Buying, Marketing and PR Framework Agreement." This falls under the industry category of Advertising and Marketing Services (CPV: 79340000) and aims to serve the broader Welsh Public Sector. Located in Cardiff, with a postal code of CF10 3NQ, the buying organisation is entering the planning stage, with a framework start date scheduled for 1st April 2026 and concluding on 31st March 2030. The procurement will follow an open procedure, with a focus on creating a framework agreement. Interested parties should note that future tender notices are expected to be published by 3rd November 2025.

This procurement offers substantial opportunities for businesses in the advertising and marketing industry, with a gross estimated contract value of £74 million. Small and medium-sized enterprises (SMEs) are encouraged to compete, highlighting a push for inclusive participation. Businesses specialising in media buying, integrated marketing campaign services, and public relations will find this tender particularly relevant. Participation in this process can provide stability and expansion opportunities through long-term engagement with the Welsh Government, benefiting from association with public sector entities across Wales.

## Notice

The Welsh Government Commercial Delivery (WGCD) Team are looking to establish a new Framework Agreement for the provision of Media Buying & Integrated Marketing Campaign Services available for use by the Welsh Government and the wider Welsh Public Sector.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/050549-2025 |
| Notice type | UK1 - Pipeline Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Aug 2025 |
| Submission deadline | Not specified |
| Future notice date | 3 Nov 2025 |
| Award date | Not specified |
| Contract period | 31 Mar 2026 - 31 Mar 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £59,200,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planned |
| Lots status | Planned |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL Wales |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 21 Aug 2025 at 13:14 - Planning - UK1 - Pipeline Notice - https://www.find-tender.service.gov.uk/Notice/050549-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/050549-2025
  21st August 2025 - Pipeline notice on Find a Tender

## Notice URLs

- http://gov.wales
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-058c2e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-058c2e.json.