---
title: "RBGKEW1471 - Face to face membership sales services"
ocid: "ocds-h6vhtk-058c5d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-058c5d"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-058c5d.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-058c5d.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "ROYAL BOTANIC GARDENS, KEW"
published: "2025-08-21"
---

# RBGKEW1471 - Face to face membership sales services

Buyer: ROYAL BOTANIC GARDENS, KEW  
Current stage: Planning  
OCID: ocds-h6vhtk-058c5d

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## Summary

The Royal Botanic Gardens, Kew, located in Richmond, United Kingdom, is in the planning stage of procuring face-to-face membership sales services under the title "RBGKEW1471 - Face to face membership sales services." This procurement process, with legal grounding in the UKPGA 2023/54, is aimed at identifying a supplier capable of initiating and closing membership sales on site at Kew Gardens. Key dates include the scheduled completion of initial market engagement by 29th August 2025, with a future notice anticipated by 4th September 2025. The tender is classified under the services category and involves significant customer engagement opportunities in promotional, recruitment, and membership service sectors.

This tender presents substantial business growth opportunities, particularly for agencies experienced in membership conversion, promotional services, and membership organisation services. With Kew Gardens being a top visitor attraction, having nearly 2 million visitors annually, the potential to expand membership from 80,000 to 160,000 members over five years presents a lucrative prospect. Organisations with expertise in direct sales, customer engagement, and previous experience with similar projects are well-suited to compete for this contract, which carries a gross value of GBP 336,000 and is planned to span from April 2026 to March 2028, with possible extensions up to 2030.

## Notice

We are looking to procure a supplier to initiate and close membership sales to prospective members face-to-face, on site at Kew Gardens. RBG, Kew has a successful membership scheme with over 100,000 members on around 80,000 memberships. This is made up of around 20,000 new sales and 60,000 renewals each year. We have ambitious plans to double our membership over the coming five years and we are seeking a partnership with a face-to-face membership sales agency to support this ambition. We have an existing contract in place for this service, and our current contract for this service delivers up to 10% of our annual sales. We are seeking a supplier who can support us to grow this in line with our ambitious plans Kew Gardens is a popular destination in South West London, currently the 13th most popular visitor attraction in the UK, and the #1 paid outdoor attraction, drawing almost 2 million visitors annually. We have huge potential to convert these visitors to members, and we are seeking a professional, experienced supplier to deliver this membership conversion. Secondary to membership sales, we expect the supplier to also deliver membership upgrades and renewals to existing members. To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=975236936

### Planning Information

Internal desk based research being conducted to understand the market and draw up a list of potential suppliers. 
Contact with suppliers that have previously applied for similar contracts with RBG Kew to gauge interest in the contract opportunity.
If any other Suppliers are interested in this opportunity please email procurement@kew.org to let us know and we will then inform you when the opportunity is live.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/050629-2025 |
| Notice type | UK2 - Preliminary Market Engagement Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Aug 2025 |
| Submission deadline | Not specified |
| Future notice date | 4 Sep 2025 |
| Award date | Not specified |
| Contract period | 31 Mar 2026 - 31 Mar 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £280,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planning |
| Lots status | Planning |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BOTANIC GARDENS, KEW |
| Locality | RICHMOND |
| Post town | Twickenham |
| Postcode | TW9 3AE |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI75 Hounslow and Richmond upon Thames |
| Local authority | Richmond upon Thames |
| Electoral ward | Kew |
| Westminster constituency | Richmond Park |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 98 - Other community, social and personal services

### Codes

- 79342200 - Promotional services
- 79600000 - Recruitment services
- 79620000 - Supply services of personnel including temporary staff
- 98100000 - Membership organisation services

## Release History

- 21 Aug 2025 at 15:06 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/050629-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/050629-2025
  21st August 2025 - Preliminary market engagement notice on Find a Tender

## Notice URLs

- https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=975236936
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-058c5d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-058c5d.json.