---
title: "Advertising on Council Assets"
ocid: "ocds-h6vhtk-058c95"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-058c95"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-058c95.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-058c95.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "CHESHIRE EAST COUNCIL"
published: "2025-08-22"
---

# Advertising on Council Assets

Buyer: CHESHIRE EAST COUNCIL  
Current stage: Planning  
OCID: ocds-h6vhtk-058c95

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-058c95.json)

## Summary

Cheshire East Council is in the planning stage for a procurement process titled "Advertising on Council Assets" in the services category, with a specific focus on advertising and marketing services. This initiative involves a soft market testing exercise to explore opportunities for highway advertising. Key dates include a deadline for written feedback and suggestions by 12 September 2025, and a future notice scheduled for 3 November 2025. The contracting process is aimed at maximising council-controlled natural assets adjacent to the highway in Crewe, United Kingdom. The procurement process falls under a concession special regime, and the planned contract period is from 1 January 2026 to 31 December 2026.

This procurement offers significant opportunities for businesses specialising in advertising and marketing services, particularly those capable of providing innovative turn-key solutions for highway advertising. Small and medium-sized enterprises (SMEs) are encouraged to participate, as the process is designed to be inclusive and considers various commercial models, including profit-sharing mechanisms. Companies with experience in developing strategic asset management and delivering innovative advertising solutions would be well-suited to compete in this tender process. The engagement phase allows businesses to contribute ideas and demonstrate how they can add value to the council's advertising objectives.

## Notice

Soft Market Testing Exercise for Procurement of a Highway Advertising Operator. The Councils requirement is to maximise its natural assets that are adjacent to the highway within the control of the council. The aim of this soft market testing is to explore potential opportunities for a turn-key proposal for highway advertising, understand the market capacity, asset strategy and commercial models including profit sharing mechanism.

### Planning Information

Soft market testing in the form of written feedback on our questions and ideas. Receive suggestions on routes to market and any innovation you can offer Consideration of best commercial model(s) to deliver together.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/050753-2025 |
| Notice type | UK2 - Preliminary Market Engagement Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Aug 2025 |
| Submission deadline | Not specified |
| Future notice date | 3 Nov 2025 |
| Award date | Not specified |
| Contract period | 1 Jan 2026 - 31 Dec 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planning |
| Lots status | Planning |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CHESHIRE EAST COUNCIL |
| Locality | CREWE |
| Post town | Crewe |
| Postcode | CW1 2JZ |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD6 Cheshire |
| ITL 3 | TLD62 Cheshire East |
| Local authority | Cheshire East |
| Electoral ward | Crewe Central |
| Westminster constituency | Crewe and Nantwich |
| Delivery location | TLD62 Cheshire East |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 22 Aug 2025 at 09:22 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/050753-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/050753-2025
  22nd August 2025 - Preliminary market engagement notice on Find a Tender

## Notice URLs

- https://www.cheshireeast.gov.uk/home.aspx
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-058c95. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-058c95.json.