---
title: "Be Mighty. Recycle. burst 6 - Media spend"
ocid: "ocds-h6vhtk-059006"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059006"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-059006.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-059006.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WASTE & RESOURCES ACTION PROGRAMME"
published: "2025-08-29"
---

# Be Mighty. Recycle. burst 6 - Media spend

Buyer: WASTE & RESOURCES ACTION PROGRAMME  
Current stage: Award  
OCID: ocds-h6vhtk-059006

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## Summary

The Waste & Resources Action Programme (WRAP) has completed a procurement process for the "Be Mighty. Recycle. burst 6 – Media spend" campaign, focusing on advertising and marketing services to support food waste prevention and recycling efforts across Wales. Golley Slater, a large supplier based in Cardiff, was awarded the contract on the 29th of August, 2025. This limited procurement process, classified under services, involved below-threshold competition and aligns with the UK's public undertaking standards. The campaign, which commenced on the 1st of September and concludes on the 10th of October 2025, targets improved recycling behaviours, particularly among younger demographics and families.

This contract presents significant opportunities for businesses specialising in digital media and marketing services, particularly those with capabilities in social media advertising through platforms like Meta, YouTube, and TikTok. With the primary aim of drawing traffic to an interactive food waste challenge landing page, firms adept in engaging and influencing consumer behaviour will find this an attractive proposition. This initiative not only supports environmental goals but also offers participating companies an opportunity to work closely with governmental bodies, potentially leading to further collaborations and growth in the specialised field of public sector campaigns.

## Notice

Wales Recycles has been running the nationwide Be Mighty. Recycle. campaign since 2020 and since 2023 has been focused on both food waste prevention and recycling. Despite the campaigns increasingly successful behaviour change results, there are still key groups, especially younger people and families, who waste more food than average and under-perform when it comes to recycling. The campaign has been proven to change behaviour among these high-waste groups by empowering them to waste less food and recycle what can't be eaten, supporting Welsh Government in reaching its ambitious waste and recycling targets. We promote both our own campaign assets and those of our partners through paid advertising throughout the campaign burst. Due to the nature of social media algorithms, organic posts often struggle to reach a broad audience. By running these assets as adverts, we can effectively target and engage new audiences across Wales. We require the provision of professional media services to support the delivery and amplification of our national food waste prevention and recycling campaign in Wales. This is to run the advertising of our assets on Meta, YouTube and TikTok. The main aim will be to encourage people to our landing page to take part in our interactive food waste challenge. To view this notice, please click here: https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=976541250

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/052291-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Aug 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 28 Aug 2025 |
| Contract period | 31 Aug 2025 - 10 Oct 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £40,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WASTE & RESOURCES ACTION PROGRAMME |
| Locality | BANBURY |
| Post town | Oxford |
| Postcode | OX16 0AH |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire |
| ITL 3 | TLJ14 Oxfordshire CC |
| Local authority | Cherwell |
| Electoral ward | Banbury Cross and Neithrop |
| Westminster constituency | Banbury |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GOLLEY SLATER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 29 Aug 2025 at 09:05 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/052291-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/052291-2025
  29th August 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=976541250
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059006. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-059006.json.