---
title: "OHID - Profiles Planning Tool"
ocid: "ocds-h6vhtk-0590d8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0590d8"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0590d8.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0590d8.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "DEPARTMENT OF HEALTH & SOCIAL CARE"
published: "2025-08-29"
---

# OHID - Profiles Planning Tool

Buyer: DEPARTMENT OF HEALTH & SOCIAL CARE  
Current stage: Award  
OCID: ocds-h6vhtk-0590d8

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-0590d8.json)

## Summary

The procurement process for the "OHID - Profiles Planning Tool" was conducted by the Department of Health & Social Care, a central government authority based in London. The procurement falls under the services category, specifically market research services, and was executed using a direct method below the threshold, without competition. The contracting process has reached the award stage as of 29th August 2025, with a contract signed on the same date. The service agreement commenced on 1st September 2025 and is set to conclude by 28th February 2026. The contract value is £27,312 gross, and the procurement aims to enhance audience profiling for public health campaigns across the UK.

This tender presents valuable opportunities for businesses specialising in market research services to contribute to government projects, particularly those that focus on strategic communication and media targeting in the health sector. The contract, awarded to YouGov Plc, a large supplier with substantial experience in market insights, highlights the potential benefits for similar-sized enterprises capable of providing innovative solutions in audience analytic tools. Such businesses can leverage this opportunity to expand their portfolio by collaborating with high-profile public sector buyers such as the Department of Health & Social Care, fostering growth and fostering partnerships in the health sector.

## Notice

Subscription to a planning tool which will enable DHSC to build UK audience profiles and inform campaign and media targeting strategies, which will contribute to better public health outcomes.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/052608-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Aug 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 28 Aug 2025 |
| Contract period | 31 Aug 2025 - 28 Feb 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £22,760 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT OF HEALTH & SOCIAL CARE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0EU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 29 Aug 2025 at 16:18 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/052608-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/052608-2025
  29th August 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://www.gov.uk/government/organisations/department-of-health-and-social-care
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0590d8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0590d8.json.