---
title: "Branding and Website for OSDC"
ocid: "ocds-h6vhtk-059112"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059112"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-059112.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-059112.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "TRANSPORT FOR LONDON"
published: "2025-10-08"
---

# Branding and Website for OSDC

Buyer: TRANSPORT FOR LONDON  
Current stage: Award  
OCID: ocds-h6vhtk-059112

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059112)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-059112.json)

## Summary

The recent public procurement process led by Transport for London focused on the creation of branding and a website for the Oxford Street Development Corporation (OSDC). This initiative falls under the services category with a procurement method marked as open and a concession special regime. The procurement was completed under the legal framework of UK legislation 2023/54. The contract was awarded to Anatomy, an SME based in London, indicating a strong preference for local and small-scale enterprise involvement. The contract was signed on 26th September 2025 and spans from 29th September 2025 to 28th September 2026, with a possible one-year extension, showcasing significant timelines for interested entities. The services required include website design and branding, specifically targeting Oxford Street's revitalisation, with delivery expected across the UK.

The procurement provides a substantial opportunity for businesses in digital services, branding, and creative industries to engage with a prominent London-based public authority, potentially amplifying their portfolio through high-profile projects. It’s ideal for small to medium-sized enterprises that specialise in web design services, digital branding, and application service provisioning, particularly those with capability in public authority projects. The competitive aspect of this tender means businesses with strong methodology, project management, and expertise in quality criteria alongside cost effectiveness stand a good chance in future similar prospects, illustrating a vital growth opportunity for companies aiming to bolster their presence in civic and urban development initiatives.

## Notice

The Oxford Street Development Corporation (OSDC), will operate as a Mayoral Development Corporation with full planning authority powers for Oxford Street and its immediate surroundings. Greater London Authority wishes to appoint a supplier to create an externally facing brand (to include a logo), digital assets and website design for the Oxford Street Development Corporation.

### Lot Information

Lot 1

Renewal: Optional extension to be used at authorities preference. Only the one extension can be implemented, to be put in place 4 weeks prior to end date

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/063157-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Oct 2025 |
| Submission deadline | 8 Sep 2025 |
| Future notice date | Not specified |
| Award date | 22 Sep 2025 |
| Contract period | 28 Sep 2025 - 28 Sep 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £125,000 |
| Lots value | £125,000 |
| Awards value | £94,265 |
| Contracts value | £94,265 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOR LONDON |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | ANATOMY; ANATOMY BRANDS |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72413000 - World wide web (www) site design services
- 72414000 - Web search engine providers
- 72416000 - Application service providers

## Release History

- 8 Oct 2025 at 09:24 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/063157-2025
- 26 Sep 2025 at 10:22 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/060053-2025
- 2 Sep 2025 at 09:48 - TenderUpdate - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/053056-2025
- 1 Sep 2025 at 09:57 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/052715-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/063157-2025
  8th October 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/060053-2025
  26th September 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/053056-2025
  2nd September 2025 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/052715-2025
  1st September 2025 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-4695
  Request for Quotation document - To be completed
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-4696
  Financial proposal document - To be completed
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-4697
  Technical proposal - To be completed
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-4698
  Specification
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-4699
  DRAFT contract for services
- https://www.find-tender.service.gov.uk/Notice/Attachment/A-6042
  Redacted signed contract

## Notice URLs

- https://anatomylondon.com/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059112. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-059112.json.
