---
title: "IT2261 Supply of Footfall and Activity Monitoring Data"
ocid: "ocds-h6vhtk-0593d8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0593d8"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0593d8.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0593d8.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WILTSHIRE COUNCIL"
published: "2025-09-04"
---

# IT2261 Supply of Footfall and Activity Monitoring Data

Buyer: WILTSHIRE COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-0593d8

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## Summary

Wiltshire Council has completed the procurement process for the contract titled "IT2261 Supply of Footfall and Activity Monitoring Data" under the industry category of services, specifically focusing on information systems or technology strategic review and planning services. The procurement was aimed at acquiring footfall and activity monitoring data for 22 High Streets across Wiltshire, as part of the Wiltshire Towns Programme. The contracting authority, located in Trowbridge, UKK15 region, signed the contract with Place Informatics on 31st July 2025, and the contract is set to run until 30th July 2026, with a possible extension of up to an additional 12 months. This process reached the 'Award' stage with a total contract value of £60,365 GBP exclusive of VAT, and an overall gross value of £72,438 GBP.

This tender presents a significant opportunity for businesses involved in data analytics and technology solutions to expand their reach within the public sector. Businesses specialising in footfall tracking, consumer insight, and strategic planning for urban and town centre development would find this tender attractive. This procurement aligns with public sector efforts to utilise data for town planning and economic growth, offering businesses an opportunity to demonstrate their expertise and contribute to the enhancement of local councils within the Wiltshire region. SMEs, in particular, can benefit from the council's focus on innovative solutions and the strategic review services that align with current government digital strategies.

## Notice

Wiltshire Council are seeking to appoint a provider to supply footfall data and activity monitoring data on a subscription basis. The contract will be for a minimum of 12 months with the possibility to extend for up to an additional 12 months. This contract is available through the Wiltshire Towns Programme which is funded by Wiltshire Council. As a key measurement tool for the Wiltshire Towns Programme, Wiltshire Council is seeking to appoint a provider to supply footfall data and activity monitoring data for 22 High Streets. Wiltshire Council is interested in any historic data and consumer insight that can be provided via this method. The data should be able to be shared with the local councils (city town and parishes) within the programme. We are looking for footfall data and activity monitoring data to cover the "town centre area" for Wiltshire's 3 Principal Settlements,13 Market Towns, and 6 Local Service Centres in Wiltshire. Maps defining the extents of each monitoring area will need be agreed with the approved provider and each of the relevant 22 local councils.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/053813-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Below threshold - unknown |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Sep 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 30 Jul 2025 |
| Contract period | 30 Jul 2025 - 30 Jul 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £60,365 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WILTSHIRE COUNCIL |
| Locality | TROWBRIDGE |
| Post town | Bath |
| Postcode | BA14 8JN |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK72 Wiltshire |
| Local authority | Wiltshire |
| Electoral ward | Trowbridge Central |
| Westminster constituency | South West Wiltshire |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PLACE INFORMATICS |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72222000 - Information systems or technology strategic review and planning services

## Release History

- 4 Sep 2025 at 09:46 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/053813-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/053813-2025
  4th September 2025 - Contract details notice on Find a Tender

## Notice URLs

- http://www.wiltshire.gov.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0593d8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0593d8.json.