--- title: "Web Optimisation Platform" ocid: "ocds-h6vhtk-059614" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059614" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-059614.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-059614.json" source: "Find A Tender Service" current_stage: "Award" buyer: "UNIVERSITY OF EXETER" published: "2026-01-21" --- # Web Optimisation Platform Buyer: UNIVERSITY OF EXETER Current stage: Award OCID: ocds-h6vhtk-059614 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059614) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-059614.json) ## Summary The University of Exeter has engaged in a public procurement process to acquire a Web Optimisation Platform aimed at enhancing their student recruitment and research reputation. The project, initiated through an open tender procedure, focuses on IT services, specifically consulting, software development, and internet support. Set in Exeter, United Kingdom, the contract has now reached the award stage as of 21st January 2026, with AB Tasty LTD appointed as the supplier. The contract period commenced on 15th January 2026 and is expected to conclude on 16th November 2029. The total gross value of the procurement stands at GBP 263,760. This open procedure provided a transparent platform for fair competition among potential suppliers. This procurement creates significant opportunities for businesses specialising in IT services to expand into public sector projects that require innovative solutions in web optimisation. Companies with capabilities in AB testing of web features and personalised content targeting are well-suited to compete in such tenders. This opportunity particularly aligns with small to medium-sized enterprises (SMEs) seeking to enhance their portfolio by delivering technical solutions to prestigious institutions like the University of Exeter. The focus on customisation and user engagement metrics further underscores the need for skilled and agile teams capable of delivering responsive and data-driven user interface solutions. ## Notice We require a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website. ### Lot Information Lot LOT-0000 Renewal: Initial period of 12 months with the option to extend on another 3 periods of up to 12 months. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/005220-2026 | | Notice type | UK7 - Contract Details Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | SME | | Awardee scale | SME | | All stages | Planning, Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Jan 2026 | | Submission deadline | 13 Oct 2025 | | Future notice date | 15 Sep 2025 | | Award date | 6 Nov 2025 | | Contract period | 15 Jan 2026 - 16 Nov 2029 | | Recurrence | 2029-08-15 | ## Values | Field | Value | | --- | --- | | Tender value | £240,000 | | Lots value | £240,000 | | Awards value | £219,800 | | Contracts value | £219,800 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | UNIVERSITY OF EXETER | | Locality | EXETER | | Post town | Exeter | | Postcode | EX4 4QH | | Country | England | | ITL 1 | TLK South West (England) | | ITL 2 | TLK4 Devon | | ITL 3 | TLK43 Devon CC | | Local authority | Exeter | | Electoral ward | Duryard and St James | | Westminster constituency | Exeter | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | AB TASTY | ## CPV Codes ### Divisions - 72 - IT services: consulting, software development, Internet and support ### Codes - 72000000 - IT services: consulting, software development, Internet and support ## Release History - 21 Jan 2026 at 11:52 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/005220-2026 - 17 Nov 2025 at 11:08 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/074310-2025 - 16 Sep 2025 at 15:24 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/057064-2025 - 8 Sep 2025 at 15:00 - Planning - UK3 - Planned Procurement Notice - https://www.find-tender.service.gov.uk/Notice/054763-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/005220-2026 21st January 2026 - Contract details notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/074310-2025 17th November 2025 - Contract award notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/057064-2025 16th September 2025 - Tender notice on Find a Tender - https://www.find-tender.service.gov.uk/Notice/054763-2025 8th September 2025 - Planned procurement notice on Find a Tender ## Notice URLs - https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=98115&B= - https://www.exeter.ac.uk - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059614. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-059614.json.