---
title: "Maternity and Neonatal Advocacy Service (MNISA)"
ocid: "ocds-h6vhtk-0596e2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0596e2"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-0596e2.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-0596e2.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NHS NORTH EAST AND NORTH CUMBRIA INTEGRATED CARE BOARD"
published: "2025-09-09"
---

# Maternity and Neonatal Advocacy Service (MNISA)

Buyer: NHS NORTH EAST AND NORTH CUMBRIA INTEGRATED CARE BOARD  
Current stage: Award  
OCID: ocds-h6vhtk-0596e2

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## Summary

The procurement process led by the NHS North East and North Cumbria Integrated Care Board involved a direct award contract for the provision of a Maternity and Neonatal Advocacy Service (MNISA). This service, which is a part of a national pilot funded by NHSE, is intended to span from 1st September 2025 to 31st March 2026, with a potential extension to 31st October 2026 dependent upon further funding. The contract, valued at £110,000, falls under the light-touch regime, signifying non-healthcare services, and has been awarded without competition due to its below-threshold value. The project is located in Sunderland, UK, and relates to services within the guidance and counselling sector.

This tender presents a significant opportunity for small and medium-sized enterprises (SMEs) specialising in advocacy services, particularly those within the social care and guidance industry. Companies that have experience with providing community support and counselling services are well-placed to engage in similar tenders in the future, especially if further extensions or similar projects are funded. The direct award method indicates a preference for businesses with a unique capacity or pre-existing relationship with the buying organisation, which in this instance aligned with People First Independent Advocacy’s skill set and locality in Carlisle, UK. Businesses looking to increase their foothold in the health service supply chain can look towards strengthening their proposals for upcoming pilot projects of this nature.

## Notice

This serves as notice of a direct award of a contract to People First for the provision of a Maternity and Neonatal Advocacy Service (MNISA), funding for this service is provided to the ICB via a national pilot through NHSE, this is made in accordance with Schedule 5 of the Procurement Act 2023 (PA23) for non-healthcare services, direct award for below threshold. Contract Length - 01 September 2025 - 31st March 2026 with an option to extend to 31st October 2026 following confirmation of further funding. Total value - PS110,000

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/055101-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Sep 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 6 Aug 2025 |
| Contract period | 31 Aug 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £110,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS NORTH EAST AND NORTH CUMBRIA INTEGRATED CARE BOARD |
| Locality | SUNDERLAND |
| Post town | Sunderland |
| Postcode | SR5 3XB |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC44 Sunderland |
| Local authority | Sunderland |
| Electoral ward | Castle |
| Westminster constituency | Washington and Gateshead South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PEOPLE FIRST INDEPENDENT ADVOCACY |

## CPV Codes

### Divisions

- 85 - Health and social work services

### Codes

- 85312300 - Guidance and counselling services

## Release History

- 9 Sep 2025 at 14:26 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/055101-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/055101-2025
  9th September 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://wearepeoplefirst.co.uk/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-0596e2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-0596e2.json.