---
title: "Ongoing Maintenance for Suite CRM for the Made Smarter East of England Programme - S522305"
ocid: "ocds-h6vhtk-05985f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05985f"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05985f.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05985f.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "NORFOLK COUNTY COUNCIL"
published: "2025-09-11"
---

# Ongoing Maintenance for Suite CRM for the Made Smarter East of England Programme - S522305

Buyer: NORFOLK COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-05985f

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05985f)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05985f.json)

## Summary

This procurement process was conducted by Norfolk County Council, a public authority within the sub-central government of the United Kingdom. The contract, titled "Ongoing Maintenance for Suite CRM for the Made Smarter East of England Programme - S522305," falls under the industry category of software packages and information systems. The location for the programme encompasses the East of England, including regions such as Norfolk, Suffolk, Cambridgeshire, Bedfordshire, Hertfordshire, and Essex, with the contract period running from April 2025 to March 2029. The process, completed with the award status marked as "active," involved procurement methods below the threshold and concluded with Free Rein Limited as the supplier.

This tender presents opportunities for business growth, particularly for SMEs in the manufacturing sector, which are the primary beneficiaries of the Made Smarter Adoption programme. The contract's focus on ongoing CRM maintenance services indicates potential for specialist software firms, particularly those experienced in IT and systems integration within the public sector. Given the contract's extensive regional scope, businesses with operational capabilities or growth interest in the East of England would be strategically positioned to engage in this and similar opportunities.

## Notice

The Made Smarter Adoption (East of England) programme is delivered by a partnership led by Norfolk County Council which is the accountable body for the programme. The programme is delivered in the East of England area (Norfolk, Suffolk, Cambridgeshire, Bedfordshire, Hertfordshire and Essex) during the period of April 2025 - March 2026. Beneficiaries of the programme are SMEs of the manufacturing sector.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/055714-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Not Specified |
| Procurement method details | Below threshold - unknown |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Sep 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 30 Mar 2025 |
| Contract period | 31 Mar 2025 - 31 Mar 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £40,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NORFOLK COUNTY COUNCIL |
| Locality | NORWICH |
| Post town | Norwich |
| Postcode | NR1 2DH |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH5 Norfolk |
| ITL 3 | TLH51 Norwich and East Norfolk |
| Local authority | Norwich |
| Electoral ward | Lakenham |
| Westminster constituency | Norwich South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FREE REIN |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 11 Sep 2025 at 10:01 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/055714-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/055714-2025
  11th September 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05985f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05985f.json.