--- title: "subscription to Adwanted Connected, data, analysis, networking" ocid: "ocds-h6vhtk-059937" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059937" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-059937.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-059937.json" source: "Find A Tender Service" current_stage: "Award" buyer: "OFCOM" published: "2025-09-12" --- # subscription to Adwanted Connected, data, analysis, networking Buyer: OFCOM Current stage: Award OCID: ocds-h6vhtk-059937 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059937) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-059937.json) ## Summary The procurement process involves Ofcom, a public authority within the sub-central government in the United Kingdom. The contract awarded is for a one-year subscription to Adwanted Connected, which includes access to media data, analysis, and networking services. Targeted at aiding Ofcom's research and analysis, this procurement falls under the services category within the media and analytics industry. The subscription service, provided by Mediatel Limited trading as Adwanted UK, promises comprehensive data access including audience statistics across various media platforms. The procurement follows a direct method, classified as below threshold without competition, with the service delivery throughout the UK region, starting from 20 March 2025, and concluding on 28 February 2026. This tender offers significant business opportunities for companies specialising in media analytics and subscription services, particularly those adept at providing comprehensive datasets and analysis tools. Businesses equipped with capabilities to provide integrated media data services, audience analysis, and insights into media consumption will find this contract appealing. Given the focus on print and media data critical for media plurality and news context, companies with expertise in innovative data aggregation solutions could leverage this opportunity for organisational growth. Suppliers mainstreaming analytics with unique data visualisation tools could further bolster Ofcom's in-depth market evaluations, thereby offering substantial value to a pivotal regulator in the UK's communication landscape. ## Notice 1 year subscription to Adwanted Connected (previously called Mediatel Connected), data, analysis, networking The service is available to everyone in Ofcom. It enables any Ofcom colleague to access a very rich set of media data. Adwanted provides access to wide range of media data - TV and radio audience data, advertising statistics, radio listening figures, newspaper ABC and NRS data. They are have data on podcasts supply-side too. The service gives us access to an invaluable time-series of data readily available to put into Excel for further analysis. The Connected Consumer statistics give us access to video-on-demand data we cannot get elsewhere. It has also given us YouGov survey data on Voice Assistants which we are currently using to inform our work on the Media Bill preparation The regional mapping tool is unique, integrating Rajar data with regional press and even outdoor advertising. It has been used in a study of BBC local radio station coverage (an ongoing monitoring project), and in the recent decision on BBC Radio Cymru 2. We use it to map postcode level data to the Total Survey Areas (TSAs) by which local radio stations' audience is measured. Adwanted covers some edge of remit topics for which we have no other sources (eg. Out of doors (advertising)) It is especially useful for print given that we do have a limited, but specific remit in this area (Public Interest Tests -PITs), and that understanding print is important context for our work on media plurality and news. No other service we subscribe to covers print media data. Adwanted l is useful for those situations when we are asked to pull together something quickly, especially if it is edge of remit. Without Adwanted it would be much harder to do this. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/056102-2025 | | Notice type | UK7 - Contract Details Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Direct | | Procurement method details | Below threshold - without competition | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 12 Sep 2025 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | 20 Mar 2025 | | Contract period | 20 Mar 2025 - 28 Feb 2026 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £30,015 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Active | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | OFCOM | | Locality | LONDON | | Post town | South East London | | Postcode | SE1 9HA | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI44 Lewisham and Southwark | | Local authority | Southwark | | Electoral ward | Borough & Bankside | | Westminster constituency | Bermondsey and Old Southwark | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | MEDIATEL LIMITED T/A ADWANTED | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79980000 - Subscription services ## Release History - 12 Sep 2025 at 10:25 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/056102-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/056102-2025 12th September 2025 - Contract details notice on Find a Tender ## Notice URLs - http://www.ofcom.org.uk - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059937. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-059937.json.