--- title: "Liverpool City Region Visitor Economy Media Agency Engagement Expression of Interest" ocid: "ocds-h6vhtk-059a84" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059a84" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-059a84.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-059a84.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "LIVERPOOL CITY REGION COMBINED AUTHORITY" published: "2025-09-15" --- # Liverpool City Region Visitor Economy Media Agency Engagement Expression of Interest Buyer: LIVERPOOL CITY REGION COMBINED AUTHORITY Current stage: Planning OCID: ocds-h6vhtk-059a84 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059a84) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-059a84.json) ## Summary The Liverpool City Region Combined Authority is planning a procurement process titled "Liverpool City Region Visitor Economy Media Agency Engagement Expression of Interest." This tender, classified under services, is designed to engage a media agency to develop a marketing campaign promoting the Northwest of England to French experience seekers, using Liverpool John Lennon Airport as a gateway. The campaign aims to boost regional tourism using itineraries and travel partnerships over the period from November 2025 to March 2026. Interested parties must submit their expressions of interest and a 500-word proposal by 23rd September 2025. The procurement is currently at the planning stage and interested businesses are encouraged to monitor the LCRCA procurement portal for updates. This initiative presents an excellent opportunity for media agencies specialising in strategic campaign planning, storytelling, and cross-regional cooperation to expand their portfolio and impact. Given the project's focus on advertising consultancy, management, and marketing services, businesses adept in these areas stand to benefit. SMEs in particular may find this tender accessible due to its suitability for smaller enterprises. Agencies that excel in targeting international audiences and developing engaging content will be well-positioned to compete for this contract, fostering growth through innovation and effective audience engagement strategies. ## Notice The Liverpool City Region Combined Authority (LCRCA), in collaboration with Northwest regional partners, is preparing to launch a tender opportunity for media agencies to support the development and delivery of a bespoke marketing campaign. This initiative will position Liverpool John Lennon Airport (LJLA) as the gateway to the Northwest of England, with a strategic focus on the Paris Charles De Gaulle (CDG) route. Campaign Objective: To promote the Northwest as a compelling visitor destination to a French audience of experience seekers, leveraging LJLA as the entry point to a diverse range of regional experiences. The campaign will aim to drive visitor dispersal across partner regions through curated travel itineraries and collaboration with travel partners. Key Campaign Features: Target audience: French experience seekers Route focus: Paris CDG to LJLA Campaign period: November 2025 - March 2026 Regional dispersal: Encouraging travel across Northwest partner destinations Content strategy: Use of themed itineraries and curated experiences to support dispersal Interested media agencies will be invited to demonstrate their capability in strategic campaign planning, creative delivery, and partnership engagement. The tender will seek innovative approaches to audience targeting, storytelling, and measurable impact. Formal tender documentation will be released in due course. Agencies wishing to express interest in this upcoming opportunity are encouraged to register their details and monitor updates via the LCRCA procurement portal via https://procontract.due-north.com/SupplierRegistration/Register. Here you will be able to register and search for the EOI details. ### Planning Information The future potential tender oppurtunity is to promote the Northwest as a visitor destination to a French experience seeker audience using LJLA as the gateway to a myriad of experiences and linking in travel partners to support the dispersal of visitors across partner regions. The outline campaign specifics are: a. Focus on French audience of experience seekers. b. Using the route from Paris CDG airport to LJLA c. Campaign period Nov 25 - Mar 26 d. Encourage dispersal across the regional partners e. Use travel itineraries and curated travel experiences to support dispersal Suppliers will need to submit their EOI via the procurement portal as detailed in the advert. Suppliers will also need to submit a 500 word proposal via the procurement portal. The submission deadline is 23rd September 2025 @ 12:00 midday ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/056659-2025 | | Notice type | UK2 - Preliminary Market Engagement Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 15 Sep 2025 | | Submission deadline | Not specified | | Future notice date | 1 Oct 2025 | | Award date | Not specified | | Contract period | 1 Nov 2025 - 31 Mar 2026 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planning | | Lots status | Planning | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | LIVERPOOL CITY REGION COMBINED AUTHORITY | | Locality | LIVERPOOL | | Post town | Liverpool | | Postcode | L3 1BP | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD7 Merseyside | | ITL 3 | TLD72 Liverpool | | Local authority | Liverpool | | Electoral ward | Waterfront South | | Westminster constituency | Liverpool Riverside | | Delivery location | TLD72 Liverpool | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341100 - Advertising consultancy services - 79341200 - Advertising management services - 79341400 - Advertising campaign services - 79342000 - Marketing services - 79400000 - Business and management consultancy and related services ## Release History - 15 Sep 2025 at 14:55 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/056659-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/056659-2025 15th September 2025 - Preliminary market engagement notice on Find a Tender ## Notice URLs - https://procontract.due-north.com/SupplierRegistration/Register - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059a84. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-059a84.json.