--- title: "Liverpool City Region Visitor Economy Creative Agency Engagement Expression of Interest" ocid: "ocds-h6vhtk-059a92" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059a92" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-059a92.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-059a92.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "LIVERPOOL CITY REGION COMBINED AUTHORITY" published: "2025-09-15" --- # Liverpool City Region Visitor Economy Creative Agency Engagement Expression of Interest Buyer: LIVERPOOL CITY REGION COMBINED AUTHORITY Current stage: Planning OCID: ocds-h6vhtk-059a92 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059a92) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-059a92.json) ## Summary The Liverpool City Region Combined Authority is currently in the planning stage of a procurement process aimed at enhancing the region's visitor economy. This process, titled "Liverpool City Region Visitor Economy Creative Agency Engagement Expression of Interest," seeks to engage a creative agency to develop a comprehensive campaign targeting French experience seekers, using Liverpool John Lennon Airport (LJLA) as a key entry point. The campaign is intended to run from November 2025 to March 2026, with formal tender documentation to be released shortly. Interested businesses are encouraged to express their interest via the LCRCA procurement portal by 23rd September 2025 at 12:00 midday. The procurement focuses on services within the marketing and advertising sectors, specifically in market research, advertising consultancy, and campaign services, and is aligned with sub-central government public authority classifications in the UKD72 region. This opportunity presents a significant avenue for growth for businesses specialising in creative marketing and advertising services. With the primary goal of promoting the Northwest as a vibrant travel destination, companies adept in developing strategic communication and compelling creative content can find a substantial client in the Liverpool City Region Combined Authority. Small and medium-sized enterprises (SMEs) with a strong portfolio in strategy development, content creation for digital platforms, and marketing services are especially well-suited to fulfil the project's needs, potentially leading to further collaborations and increased visibility in the public sector market. ## Notice We are looking to partner with a creative agency to develop the strategy and deliver a suite of creative assets, including strapline and copy for web page and social media posts. For the purpose of this brief, we are looking to partner with an agency who combine strategy and creative to: a. Develop a strategy that delivers the objectives through engaging and compelling creative b. Draft campaign straplines, copy for advertorial, blogs, itineraries, and social media posts c. Bring Liverpool City Region and other project partners to life through innovative, unique and contemporary creative that will be used across all platforms. d. Produce a timeline that identifies ### Planning Information The potential future tender opportunity will be to promote the Northwest as a visitor destination to a French experience seeker audience using LJLA as the gateway to a myriad of experiences and linking in travel partners to support the dispersal of visitors across partner regions. The outline campaign specifics are: a. Focus on French audience of experience seekers. b. Using the route from Paris CDG airport to LJLA c. Campaign period Nov 25 - Mar 26 d. Encourage dispersal across the regional partners e. Use travel itineraries and curated travel experiences to support dispersal Formal tender documentation will be released in due course. Agencies wishing to express interest in this upcoming opportunity are encouraged to register their details and monitor updates via the LCRCA procurement portal via https://procontract.due-north.com/SupplierRegistration/Register. Here you will be able to register and search for the EOI details. Suppliers will need to submit their EOI via the procurement portal as detailed in the advert. Suppliers will also need to submit a 500 word proposal via the procurement portal. The submission deadline is 23rd September 2025 @ 12:00 midday ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/056674-2025 | | Notice type | UK2 - Preliminary Market Engagement Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 15 Sep 2025 | | Submission deadline | Not specified | | Future notice date | 1 Oct 2025 | | Award date | Not specified | | Contract period | 1 Nov 2025 - 31 Mar 2026 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planning | | Lots status | Planning | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | LIVERPOOL CITY REGION COMBINED AUTHORITY | | Locality | LIVERPOOL | | Post town | Liverpool | | Postcode | L3 1BP | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD7 Merseyside | | ITL 3 | TLD72 Liverpool | | Local authority | Liverpool | | Electoral ward | Waterfront South | | Westminster constituency | Liverpool Riverside | | Delivery location | TLD72 Liverpool | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79310000 - Market research services - 79341100 - Advertising consultancy services - 79341200 - Advertising management services - 79341400 - Advertising campaign services - 79342000 - Marketing services - 79400000 - Business and management consultancy and related services ## Release History - 15 Sep 2025 at 15:05 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/056674-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/056674-2025 15th September 2025 - Preliminary market engagement notice on Find a Tender ## Notice URLs - https://procontract.due-north.com/SupplierRegistration/Register - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059a92. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-059a92.json.