---
title: "Social Media and Insight"
ocid: "ocds-h6vhtk-059af8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059af8"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-059af8.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-059af8.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
published: "2025-12-11"
---

# Social Media and Insight

Buyer: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD  
Current stage: Award  
OCID: ocds-h6vhtk-059af8

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059af8)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-059af8.json)

## Summary

The procurement process for the "Social Media and Insight" contract was managed by the Agriculture and Horticulture Development Board (AHDB), located in Coventry, United Kingdom. This tender falls under the industry category of advertising campaign services and sought a comprehensive social media management service. The process concluded with an award on 11th December 2025, after an open competition. The procurement method was below threshold open competition, with the contract set to commence on 1st April 2026. The initial contract period is for one year, with options to extend for an additional two years. The contract is valued at approximately £93,333 annually, excluding VAT.

This contract presents significant opportunities for businesses in the digital marketing and social media management sectors. Companies that excel in data-driven marketing, social media analytics, and customer engagement strategies would find the contract particularly advantageous. The successful supplier, Sprout Social UK Ltd, a small to medium enterprise, was selected for their capability in delivering a service to manage, publish, and analyse social media content effectively. The opportunity is ideal for SMEs looking to enhance their portfolio within government contracts and demonstrates the demand for innovative solutions in public sector social media management.

## Notice

Award of contract - AHDB requires a social media management service to manage, publish and analyse social media content across various platforms from a single dashboard. Key functions must include scheduling posts, managing social conversations, analysing performance through detailed reports and using social listening to gain audience and industry insights. The platform should streamline social media workflows, improve customer experiences and provide actionable data to drive business impact. This opportunity closed on the 20th October 2025 after going out to competition.

### Lot Information

Lot 1

Renewal: Initial contract for 1 year with 1+1 options to extend

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/081877-2025 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Dec 2025 |
| Submission deadline | 20 Oct 2025 |
| Future notice date | Not specified |
| Award date | 11 Dec 2025 |
| Contract period | 31 Mar 2026 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £93,333 |
| Lots value | £93,333 |
| Awards value | £93,333 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SPROUT SOCIAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 11 Dec 2025 at 11:36 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/081877-2025
- 16 Sep 2025 at 09:02 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/056816-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/081877-2025
  11th December 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/056816-2025
  16th September 2025 - Tender notice on Find a Tender

## Notice URLs

- http://www.ahdb.org.uk
- https://defra-family.force.com/s/Welcome
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059af8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-059af8.json.