---
title: "Social Media and Insight"
ocid: "ocds-h6vhtk-059af9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059af9"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-059af9.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-059af9.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
published: "2026-03-04"
---

# Social Media and Insight

Buyer: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD  
Current stage: Award  
OCID: ocds-h6vhtk-059af9

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## Summary

The Agriculture and Horticulture Development Board (AHDB), a public authority under sub-central government, based in Coventry, UK, has completed the procurement process for "Social Media and Insight" services. The contract involves managing and analysing social media content across multiple platforms to enhance audience insights and engagement. Initiated with an open competition, the award was given to Sprout Social Inc. on the 2nd of March 2026, with the contract period starting from the 1st of April 2026 and running until the 31st of March 2027, potentially extending to March 2029. The initiative falls under the services category, specifically targeting advertising campaign services. The total estimated contract value is £112,000, with a gross annual amount of £40,000.

This tender provides substantial opportunities for businesses involved in social media management and analytics, especially those capable of delivering comprehensive dashboard solutions for scheduling, performance analysis, and social listening. SMEs are particularly encouraged to participate due to the procurement criteria, which emphasize technical quality and competitive pricing. Companies with expertise in enhancing customer experience through digital media strategies could significantly benefit from this contracting opportunity, allowing them to expand into the public sector while fostering innovation and audience engagement in social media activities.

## Notice

AHDB requires a social media management service to manage, publish and analyse social media content across various platforms from a single dashboard. Key functions must include scheduling posts, managing social conversations, analysing performance through detailed reports and using social listening to gain audience and industry insights. The platform should streamline social media workflows, improve customer experiences and provide actionable data to drive business impact.

### Lot Information

Lot 1

Renewal: Initial contract for 1 year with 1+1 options to extend

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/019379-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Mar 2026 |
| Submission deadline | 20 Oct 2025 |
| Future notice date | Not specified |
| Award date | 2 Mar 2026 |
| Contract period | 31 Mar 2026 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £93,333 |
| Lots value | £93,333 |
| Awards value | Not specified |
| Contracts value | £93,333 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4SU |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SPROUT SOCIAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 4 Mar 2026 at 11:26 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/019379-2026
- 16 Sep 2025 at 09:04 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/056817-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/019379-2026
  4th March 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/056817-2025
  16th September 2025 - Tender notice on Find a Tender

## Notice URLs

- https://defra-family.force.com/s/Welcome
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059af9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-059af9.json.