---
title: "Integrated Lifestyle Service - Direct Award C"
ocid: "ocds-h6vhtk-059c85"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059c85"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-059c85.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-059c85.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "LINCOLNSHIRE COUNTY COUNCIL"
published: "2025-10-27"
---

# Integrated Lifestyle Service - Direct Award C

Buyer: LINCOLNSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-059c85

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## Summary

Lincolnshire County Council has initiated a tender process for the Integrated Lifestyle Service (ILS) known as 'One You Lincolnshire.' This service is under the health and social work services category (CPV code 85000000) and aims to address critical health risk factors such as smoking, physical inactivity, and unhealthy weight amongst others. The procurement process follows the Provider Selection Regime (PSR) as per the Health Care Services Regulations 2023. The contract, valued at approximately £3,172,100, was awarded on 1st September 2025 to the incumbent provider, Thrive Tribe Ltd, through a direct award C route. This service agreement will remain in effect until 1st October 2026, focusing on promoting a healthier lifestyle and reducing health inequalities within the Lincolnshire region.

This tender provides a significant opportunity for businesses geared towards health and social care services, particularly those that excel in offering innovative health solutions and have a solid track record in service delivery. Businesses focusing on health improvement initiatives and management services will find this contract promising. Given that the contract leverages the incumbent's extensive past performance and alignment with health commissioning requirements, smaller enterprises with niche expertise in public health services could benefit significantly by aligning their services with future procurement strategies and demonstrating strong collaborative and integration efforts within such contracts.

## Notice

Lincolnshire's Integrated Lifestyle Service (ILS), known as 'One You Lincolnshire', is jointly funded by the Integrated Care Board and Lincolnshire County Council, and designed to prevent ill-health and reduce inequalities in health outcomes through addressing 6 key risk factors: smoking, physical inactivity, unhealthy weight, alcohol, strength and balance & Child and family weight management.

### Lot Information

Lot 1

The Council intends to award this contract to the incumbent via the Direct Award C route under PSR Contract Title: Integrated Lifestyle Service Contract Reference: DN790337 Name of Incumbent: Thrive Tribe Ltd Address of Incumbents registered office:167-169 Great Portland Street, London, W1W 5PF Description of relevant health care services and CPV code: Health and Social work Services 85000000-9 Approx. lifetime value of contract: PS3,172,100.00 Detail of award decision makers: Council Executive delegated to Executive Director of Adult Care & Community wellbeing in conjunction with executive councillor for Adult Care and Health. Reasons for selecting the incumbent: Under the Health Care Services (Provider Selection Regime) Regulations 2023 ("PSR"), the Council's commercial team has undertaken an evidence-based assessment of the incumbent's capability and consistent performance in delivering against all of the Key Criteria and contract performance KPIs A provider assessment has been undertaken in accordance with the PSR Key Criteria which are:- * Quality and innovation * Value * Integration, collaboration and service sustainability * Improving access, reducing health inequalities and facilitating choice * Social value The provider assessment demonstrates substantial evidence of the incumbent's proven ability to deliver a successful, outcomes-based service to the public. The Council has full confidence in the provider's past performance, reinforcing the view that they are well-positioned to deliver the service over the next 12 months. This confidence is based on their consistent alignment with commissioning requirements, strong market expertise, and effective contract management. The provider has a track record of not only meeting the required criteria but also enhancing service delivery through new initiatives aimed at improving health outcomes and reducing health inequalities. Performance data shows that the incumbent has achieved results exceeding expectations against each of the contract KPI targets at this stage. Declaration of conflict or potential conflict of interest: All relevant stakeholders completed the Councils internal Conflict of interest forms and no conflict or potential conflict of interest were identified. How Conflicts of interest were managed: All relevant stakeholders completed COI forms prior to the assessment which were kept under review during the process and no conflicts of interest were identified.

### Procurement Information

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023. For the avoidance of doubt, the provisions of the Public Contracts Regulations 2015 do not apply to this award. The standstill period begins on the day after the publication of this notice. Representations by providers must be made to the relevant authority by 29th September 2025. This contract has not yet formally been awarded; this notice serves as an intention to award under the PSR

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/068383-2025 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Oct 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 16 Sep 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £3,172,100 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LINCOLNSHIRE COUNTY COUNCIL |
| Locality | LINCOLN |
| Post town | Lincoln |
| Postcode | LN1 1YL |
| Country | England |
| ITL 1 | TLF East Midlands (England) |
| ITL 2 | TLF3 Lincolnshire |
| ITL 3 | TLF30 Lincolnshire CC |
| Local authority | Lincoln |
| Electoral ward | Carholme |
| Westminster constituency | Lincoln |
| Delivery location | TLF3 Lincolnshire |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THRIVE TRIBE |

## CPV Codes

### Divisions

- 85 - Health and social work services

### Codes

- 85000000 - Health and social work services

## Release History

- 27 Oct 2025 at 07:56 - TenderUpdate - Tender Notice - https://www.find-tender.service.gov.uk/Notice/068383-2025
- 17 Sep 2025 at 14:56 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/057449-2025

## Notice URLs

- https://www.lincolnshire.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059c85. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-059c85.json.
