---
title: "Lot 2 Public Perception Surveying"
ocid: "ocds-h6vhtk-059ce2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059ce2"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-059ce2.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-059ce2.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "POLICE AND CRIME COMMISSIONER FOR WEST MIDLANDS"
published: "2026-03-25"
---

# Lot 2 Public Perception Surveying

Buyer: POLICE AND CRIME COMMISSIONER FOR WEST MIDLANDS  
Current stage: Award  
OCID: ocds-h6vhtk-059ce2

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## Summary

The Police and Crime Commissioner for West Midlands has successfully concluded a public procurement process for Lot 2 Public Perception Surveying, with MEL RESEARCH LIMITED being awarded the contract. This contract pertains to conducting regular and comprehensive surveys to assess public perceptions, including trust and satisfaction with the police authority. The process was conducted through an open procedure, and the contract, valued at £586,015 (gross), will commence on 1st April 2026, extending to 30th March 2028, with options for renewal. The surveys will cover various regions including UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, and UKK, focusing predominantly on services within the public authority - sub-central government category.

This procurement presents significant opportunities for businesses involved in survey services and related fields, particularly those specialising in demographic research and public opinion analysis. With an emphasis on maintaining confidence levels and demographic representation, firms adept at large-scale data collection and analysis will find ample room to expand their service portfolios. SMEs involved in survey design, customer survey services, and customer satisfaction surveys are especially well-suited to compete in such tenders, given their agility and potential in meeting the specific requirements set by authorities focused on enhancing public trust and satisfaction.

## Notice

To conduct regular and comprehensive surveys to gauge public perception of the police Authority, including trust, satisfaction, and areas of concern. This will help us align our strategies with community expectations and improve our public relations.

### Lot Information

Lot 1: Victim Insights Platform

To procure a robust and user-friendly platform that captures, analyses, and reports on victim experiences and feedback. This platform will be instrumental in improving our services to victims and ensuring that victims' voices are heard and acted upon.

Renewal: The Contract Term shall be for a period of 2 years with the option to extend by a further period of up to 24 months

Lot 2: Public Perception Surveying

To conduct regular and comprehensive surveys to gauge public perception of the police Authority, including trust, satisfaction, and areas of concern. This will help us align our strategies with community expectations and improve our public relations

Renewal: The Contract Term shall be for a period of 2 years with the option to extend by a further period of up to 24 months

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/027236-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large, SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Mar 2026 |
| Submission deadline | 14 Oct 2025 |
| Future notice date | Not specified |
| Award date | 23 Dec 2025 |
| Contract period | 31 Mar 2026 - 30 Mar 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £1,021,627 |
| Contracts value | £488,346 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active, Pending |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | POLICE AND CRIME COMMISSIONER FOR WEST MIDLANDS |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | MEL RESEARCH; PRICEWATERHOUSECOOPERS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79311000 - Survey services
- 79311100 - Survey design services
- 79342310 - Customer survey services
- 79342311 - Customer satisfaction survey

## Release History

- 25 Mar 2026 at 11:27 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/027236-2026
- 6 Jan 2026 at 11:43 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/000607-2026
- 18 Sep 2025 at 10:08 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/057613-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/027236-2026
  25th March 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/000607-2026
  6th January 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/057613-2025
  18th September 2025 - Tender notice on Find a Tender
- https://sell2.in-tend.co.uk/blpd/home
  All Tenders must be submitted through In-tend e-tendering portal (https://sell2.in-tend.co.uk/blpd/home), for the avoidance of doubt, submissions made by any other method will not be accepted

## Notice URLs

- http://www.melresearch.co.uk
- http://www.pwc.co.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059ce2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-059ce2.json.