---
title: "Cambridgeshire & Peterborough Visitor Economy - Destination Management Plan"
ocid: "ocds-h6vhtk-059e35"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059e35"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-059e35.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-059e35.json"
source: "Find A Tender Service"
current_stage: "Tender"
buyer: "CAMBRIDGESHIRE & PETERBOROUGH COMBINED AUTHORITY"
published: "2025-09-19"
---

# Cambridgeshire & Peterborough Visitor Economy - Destination Management Plan

Buyer: CAMBRIDGESHIRE & PETERBOROUGH COMBINED AUTHORITY  
Current stage: Tender  
OCID: ocds-h6vhtk-059e35

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059e35)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-059e35.json)

## Summary

The Cambridgeshire & Peterborough Combined Authority is inviting tenders for the creation of a Destination Management Plan aimed at enhancing the region’s visitor economy. This initiative falls under the services category, specifically focusing on research and development services, as well as business and management consultancy. The procurement process is currently at the tender stage, with the process being an open competition below the threshold. Interested parties must express their interest by 6th October 2025, with the contract intended to commence around 13th October 2025. Located in the United Kingdom, this project offers a contract value up to £120,000 over an initial period until April 2026, with a possible extension for an additional six months.

This tender presents a significant opportunity for businesses specialising in tourism management, consultancy, and strategic brand development. Companies with experience in crafting narratives and promoting regional tourism could greatly benefit from collaborating with the Combined Authority, as the aim is to build a compelling storytelling narrative to boost tourist engagement. The contract’s focus on driving business growth and encouraging regional tourism resilience makes it ideal for firms that can offer innovative solutions to enhance visitor experiences and economic benefits. This opportunity not only promises potential revenue but also strategic partnerships in a vibrant regional market.

## Notice

The aim of this commission is to help build a compelling and robust storytelling narrative and brand, inspired by the region's varied offer that better reflects the area, and to help develop an overarching Destination Management Plan for the region that can be woven into every touchpoint for the Cambridgeshire & Peterborough's visitor economy to: * Unlock and promote the region's distinctive heritage and tourism offer - to create a seamless visitor journey underpinned by clear storytelling, local advocacy and connected thematic itineraries, positioning the region as an outstanding destination of both domestic and international appeal. * Build upon the strength of Cambridge and its existing Destination Management Plan to utilise the asset ensuring regional spread of visitor benefits. * Strengthen the resilience of the region's visitor economy by driving business growth, addressing skills gaps, and encouraging regenerative tourism, to increase visitor dwell times and spend, encourage longer stays and reduce to seasonal peaks. The Contract is intended to start week from commencing 13th October 2025 or as otherwise agreed. The Contract includes an option to extend for a further period or periods up to a total of 6 months, taking the Contract term to a maximum of 12 months.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/058156-2025 |
| Notice type | UK4 - Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Sep 2025 |
| Submission deadline | 6 Oct 2025 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 12 Oct 2025 - 13 Apr 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | £100,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CAMBRIDGESHIRE & PETERBOROUGH COMBINED AUTHORITY |
| Locality | HUNTINGDON |
| Post town | Peterborough |
| Postcode | PE29 3TN |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH4 Cambridgeshire and Peterborough |
| ITL 3 | TLH42 Cambridgeshire CC |
| Local authority | Huntingdonshire |
| Electoral ward | Huntingdon North |
| Westminster constituency | Huntingdon |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73000000 - Research and development services and related consultancy services
- 79400000 - Business and management consultancy and related services

## Release History

- 19 Sep 2025 at 13:29 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/058156-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/058156-2025
  19th September 2025 - Tender notice on Find a Tender

## Notice URLs

- https://cambridgeshirepeterborough-ca.gov.uk/
- https://procontract.due-north.com/Opportunities
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059e35. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-059e35.json.