---
title: "Cambridgeshire & Peterborough Visitor Economy - Destination Management Plan"
ocid: "ocds-h6vhtk-059ede"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059ede"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-059ede.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-059ede.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "CAMBRIDGESHIRE & PETERBOROUGH COMBINED AUTHORITY"
published: "2026-01-08"
---

# Cambridgeshire & Peterborough Visitor Economy - Destination Management Plan

Buyer: CAMBRIDGESHIRE & PETERBOROUGH COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-h6vhtk-059ede

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## Summary

This procurement process, initiated by the Cambridgeshire & Peterborough Combined Authority, focuses on developing a comprehensive Destination Management Plan and a storytelling narrative for the Cambridgeshire & Peterborough visitor economy. The tender, initially opened on 22 September 2025, falls under the service category, specifically targeting research, development, and consultancy services. The procurement method employed was an open competition, structured below the threshold, and it proceeded into the award stage by 8 January 2026. The contracts, set to commence on 13 October 2025, involve two key lots: Lot 1 for destination management, and Lot 2 for storytelling and brand development, each with an option to extend for six months up to October 2026. The procurement location is within the UK region of Cambridgeshire and Peterborough, with a significant focus on enhancing the area's tourism appeal.

This tender presents a substantial opportunity for small and medium enterprises, particularly those specialising in marketing, consulting, and tourism-related industries. Companies with expertise in creating compelling narratives and brand development could greatly benefit from engaging in this project, as it aims to increase visitor numbers and economic impact through enhanced regional promotion. The comprehensive approach, combining storytelling with strategic destination planning, allows businesses to showcase their capabilities in crafting intricate narratives and robust branding strategies that align with regional economic goals. This has the potential for long-term engagement in a vital sector, thus fostering business growth and regional economic development.

## Notice

The aim of this commission is to help build a compelling and robust storytelling narrative and brand, inspired by the region's varied offer that better reflects the area, and to help develop an overarching Destination Management Plan for the region that can be woven into every touchpoint for the Cambridgeshire & Peterborough's visitor economy to: * Unlock and promote the region's distinctive heritage and tourism offer - to create a seamless visitor journey underpinned by clear storytelling, local advocacy and connected thematic itineraries, positioning the region as an outstanding destination of both domestic and international appeal. * Build upon the strength of Cambridge and its existing Destination Management Plan to utilise the asset ensuring regional spread of visitor benefits. * Strengthen the resilience of the region's visitor economy by driving business growth, addressing skills gaps, and encouraging regenerative tourism, to increase visitor dwell times and spend, encourage longer stays and reduce to seasonal peaks. The Contract is intended to start week from commencing 13th October 2025 or as otherwise agreed. The Contract includes an option to extend for a further period or periods up to a total of 6 months, taking the Contract term to a maximum of 12 months.

### Lot Information

Lot 1 - Destination Management Plan for Cambridgeshire & Peterborough

Five-year Destination Management Plan: Setting a clear vision for the growth, promotion and future of our region as a tourism destination

Renewal: 6 months optional extension

Lot 2 - Story Telling Narrative and Brand Development

Narrative Development: Defining the Story of Cambridgeshire & Peterborough and Bringing the Story to Life

Renewal: 6 months optional extension

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/001321-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Jan 2026 |
| Submission deadline | 6 Oct 2025 |
| Future notice date | Not specified |
| Award date | 24 Nov 2025 |
| Contract period | 1 Dec 2025 - 31 Oct 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | £100,000 |
| Awards value | Not specified |
| Contracts value | £92,431 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CAMBRIDGESHIRE & PETERBOROUGH COMBINED AUTHORITY |
| Locality | HUNTINGDON |
| Post town | Peterborough |
| Postcode | PE29 3TN |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH4 Cambridgeshire and Peterborough |
| ITL 3 | TLH42 Cambridgeshire CC |
| Local authority | Huntingdonshire |
| Electoral ward | Huntingdon North |
| Westminster constituency | Huntingdon |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | G C INSIGHT; GUBI CONSULTING |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73000000 - Research and development services and related consultancy services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79400000 - Business and management consultancy and related services

## Release History

- 8 Jan 2026 at 10:14 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/001321-2026
- 22 Sep 2025 at 10:37 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/058431-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/001321-2026
  8th January 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/058431-2025
  22nd September 2025 - Tender notice on Find a Tender

## Notice URLs

- https://cambridgeshirepeterborough-ca.gov.uk/
- https://procontract.due-north.com/Opportunities
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059ede. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-059ede.json.