--- title: "Preliminary Market Engagement - Online Parenting Interventions" ocid: "ocds-h6vhtk-059fd0" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059fd0" markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-059fd0.md" json_url: "https://d3tenders.com/contract/ocds-h6vhtk-059fd0.json" source: "Find A Tender Service" current_stage: "Planning" buyer: "DEPARTMENT FOR EDUCATION" published: "2025-09-23" --- # Preliminary Market Engagement - Online Parenting Interventions Buyer: DEPARTMENT FOR EDUCATION Current stage: Planning OCID: ocds-h6vhtk-059fd0 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059fd0) [Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-059fd0.json) ## Summary The Department for Education is initiating a planning phase for a tender titled "Preliminary Market Engagement - Online Parenting Interventions." This initiative is part of the central government's strategy to improve child development across England, particularly targeting children aged 0 to 5 years. The project is under the goods category, focusing on educational software and training services, and is set within the UK region, notably London. A market engagement event is scheduled for 1st October 2025, with the opportunity for feedback extending until 8th October 2025. The procurement stage is currently in the planning phase, establishing groundwork for future tenders anticipated to commence on 22nd April 2026 and conclude by 21st April 2029. The tender offers a significant opportunity for Small to Medium-sized Enterprises (SMEs) and Voluntary, Community and Social Enterprises (VCSEs) to contribute to a national, evidence-informed online parenting programme. Businesses specialising in the development and delivery of educational software solutions, and those with expertise in scalable digital interventions aimed at improving early childhood development, are particularly well-suited for participation. The Department for Education encourages collaboration, including consortium and partnership bids, highlighting the potential for diverse business growth aligned with national educational objectives. ## Notice On the 7th of July 2025, the government published Giving every child the best start in life. 'Giving every child the best start in life' outlines how the government will improve child development and ensure that all children have the chance to achieve and thrive. To achieve the government's overall mission objective of closing the opportunity gap, a milestone of a record proportion of children starting school ready to learn has been set. Progress will be measured through 75% of five-year-olds reaching a good level of development (GLD) in the early years foundation stage assessment by 2028. This assessment looks at children's development across areas like language, personal, social and emotional development, and maths and literacy. This strategy pledges to deliver a "new evidenced-informed core offer for parents" of which a "digital parenting offer" will form one part. Requirement In line with this, the Department for Education (DfE) is seeking to engage with potential suppliers to share its early thinking, gain insight into the current market landscape for delivering an online parenting intervention and gather feedback to help shape the future delivery approach and inform potential procurement. The Department for Education is seeking a national, evidence-informed online parenting intervention to support families with children aged 0-5 across England, aiming to improve early childhood development and school readiness. The intervention should be accessible, inclusive, and scalable, offering high-quality digital support which can demonstrate positive impact on 3-4 year-old children's socio-emotional / behavioural and/or communication outcomes, helping to achieve the 75% GLD milestone by 2028. For more information search for: https://www.gov.uk/government/publications/giving-every-child-the-best-start-in-life https://www.gov.uk/government/publications/early-years-foundation-stage-framework--2 Important: This is a zero-value notice for early market engagement purposes only. It is not a call for competition and does not commit the Department to procuring, or procuring services in any specific way. Any future opportunities will be subject to budgetary decisions and the availability of funding. The DfE is keen to maximise opportunities to participate in procurement for Small to Medium-sized Enterprises (SMEs) and Voluntary, Community and Social Enterprises (VCSEs). Consideration will also be given to consortia and collaborative bids from all forms of organisations. ### Planning Information We will hold an online market engagement event on Wednesday 1st October 2025 10:00 - 11:00. To register your interest and secure a place at the event, please use this link: https://events.teams.microsoft.com/event/439ea89a-b542-4e37-823a-26bfc80895c8@fad277c9-c60a-4da1-b5f3-b3b8b34a82f9 Following the event, participants will be invited to complete a survey to provide structured feedback on the proposed delivery and commercial models. The anticipated deadline to provide your responses to the survey will be 8th October 2025. ## Key Details | Field | Value | | --- | --- | | Publication source | Find A Tender Service | | Latest notice | https://www.find-tender.service.gov.uk/Notice/058755-2025 | | Notice type | UK2 - Preliminary Market Engagement Notice | | Procurement type | Standard | | Procurement category | Goods | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Planning | ## Dates | Field | Value | | --- | --- | | Publication date | 23 Sep 2025 | | Submission deadline | Not specified | | Future notice date | 8 Oct 2025 | | Award date | Not specified | | Contract period | 21 Apr 2026 - 21 Apr 2029 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Planning | | Lots status | Planning | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | DEPARTMENT FOR EDUCATION | | Locality | LONDON | | Post town | South West London | | Postcode | SW1P 3BT | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | St James's | | Westminster constituency | Cities of London and Westminster | | Delivery location | Not specified | ## CPV Codes ### Divisions - 48 - Software package and information systems - 80 - Education and training services ### Codes - 48190000 - Educational software package - 80000000 - Education and training services ## Release History - 23 Sep 2025 at 08:40 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/058755-2025 ## Documents - https://www.find-tender.service.gov.uk/Notice/058755-2025 23rd September 2025 - Preliminary market engagement notice on Find a Tender ## Notice URLs - https://events.teams.microsoft.com/event/439ea89a-b542-4e37-823a-26bfc80895c8@fad277c9-c60a-4da1-b5f3-b3b8b34a82f9 - https://www.gov.uk/government/publications/early-years-foundation-stage-framework--2 - https://www.gov.uk/government/publications/giving-every-child-the-best-start-in-life - https://www.legislation.gov.uk/ukpga/2023/54/contents ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-059fd0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-059fd0.json.