---
title: "International & Domestic Marketing Campaigns"
ocid: "ocds-h6vhtk-05a04d"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a04d"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05a04d.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05a04d.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LIMITED"
published: "2026-01-28"
---

# International & Domestic Marketing Campaigns

Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-05a04d

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## Summary

The West Midlands Growth Company Limited, headquartered in Birmingham, is leading a public procurement initiative for "International & Domestic Marketing Campaigns". This endeavour focuses on enhancing the West Midlands' image as a key destination for tourism, business, and education on both a domestic and international scale. The tender, initially announced with a closing bid date of 20th October 2025, has progressed to the award stage. Contracts have been awarded to Travelscape LLC, also known as Expedia Group Advertising, for domestic marketing, and BBC Global News Limited for international marketing. These marketing services are critical to promoting the region's economic and cultural assets, with an aggregate contract value of £216,000. The process was conducted using an open procedure, inviting diverse business interests to partake.

This tender presents significant opportunities for businesses specialising in marketing services, particularly those adept in promoting regional destinations on a global platform. Businesses with expertise in digital, creative and advanced marketing strategies stand to benefit from this initiative, as it amplifies the region's exposure and fosters business growth through increased tourism and investment appeal. The project’s emphasis on strengthening the West Midlands' international reach aligns with current trends in digital marketing and tourism, making it an attractive prospect for companies seeking to expand their portfolio and influence in these sectors. This procurement process not only stimulates economic growth but also opens avenues for collaboration across public and private sectors, enhancing the region’s competitive edge internationally.

## Notice

About the West Midlands The West Midlands region encompasses the geography of the West Midlands Combined Authority (WMCA), including Birmingham, Coventry, Wolverhampton, and the boroughs of Dudley, Sandwell, Solihull, and Walsall. Strategically located at the heart of the UK, 90% of the population is within a four-hour drive or train journey. The region is home to one of the youngest and most diverse populations in Europe, with a growing demographic that is expected to drive future economic growth. It hosts nine universities and produces over 72,000 graduates annually, contributing to a vibrant talent pool. The West Midlands economy is valued at PS77 billion, larger than that of several European countries, and is recognised for its strengths in advanced manufacturing, clean tech, health tech, digital and creative industries, and next-generation services. It is also England's only EU-recognised Regional Innovation Valley and consistently ranks among the top UK regions for foreign direct investment (FDI). It Starts Here The West Midlands Growth Company (WMGC) launched It Starts Here (ISH) - a bold new destination promotion campaign designed to transform perceptions of the West Midlands on the global stage. Developed in collaboration with organisations across the region, It Starts Here seeks to reinforce and reinvigorate the region's brand as dynamic, progressive and confident within a fiercely competitive international marketplace. The core essence is that this region is where ideas are created, culture builds, innovation is generated and incredible experiences take place. The campaign has been well received so far with a focus on international corporate sectors. Phase Two is underway, translating to a wider consumer audience through a place and tourism narrative/campaign, and localised deployment through local authorities, universities, and the region's private sector. WMGC require a marketing campaign that promotes the West Midlands as the destination to visit, study, and do business, leveraging the core ethos of It Starts Here.

### Lot Information

Domestic Marketing Campaign

Domestic Marketing Campaign - WMGC aims to increase awareness of the West Midlands tourism offer to UK audiences and boost the number of overnight visitors.

International Marketing Campaign

International Marketing Campaign - We are seeking to partner with an online publisher that is perceived by our audiences as an authority in travel, tourism, business, and culture, to enhance the credibility of our key messaging and accelerate perceptions, while facilitating more detailed and complex storytelling.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/007528-2026 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Jan 2026 |
| Submission deadline | 20 Oct 2025 |
| Future notice date | Not specified |
| Award date | 17 Nov 2025 |
| Contract period | 4 Dec 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £180,000 |
| Lots value | £180,000 |
| Awards value | £180,000 |
| Contracts value | £180,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LIMITED |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | BBC GLOBAL NEWS; TRAVELSCAPE LLC DBA EXPEDIA GROUP ADVERTISING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 28 Jan 2026 at 11:54 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/007528-2026
- 17 Nov 2025 at 17:00 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/074552-2025
- 23 Sep 2025 at 14:00 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/058954-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/007528-2026
  28th January 2026 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/074552-2025
  17th November 2025 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/058954-2025
  23rd September 2025 - Tender notice on Find a Tender
- https://in-tendhost.co.uk/wmgrowth/aspx/Home
  Full tender documentation can be found by visiting and registering with https://in-tendhost.co.uk/wmgrowth/aspx/Home

## Notice URLs

- https://wmgrowth.com/
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a04d. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05a04d.json.