---
title: "BTA2184 - The Meeting Show 2025 + SMU International 2026"
ocid: "ocds-h6vhtk-05a147"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a147"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05a147.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05a147.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND"
published: "2025-09-24"
---

# BTA2184 - The Meeting Show 2025 + SMU International 2026

Buyer: BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND  
Current stage: Award  
OCID: ocds-h6vhtk-05a147

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a147)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05a147.json)

## Summary

The procurement process titled "BTA2184 - The Meeting Show 2025 + SMU International 2026" was conducted by the British Tourist Authority, trading as VisitBritain/VisitEngland, located in Birmingham, UK. This procurement, categorised under cultural event organisation services, involved the direct award of a contract worth £42,942 to Northstar Travel Media. The process fell under the 'services' category and did not involve competition as it was below the procurement threshold. The contract covers events, including The Meetings Show in London on 25 June 2025, and participation in the SMU International Workshop in March 2026, as part of VisitBritain's strategy to support regional growth by generating new business event enquiries from North American markets. The contract period is from 1 September 2025 to 16 March 2026, with the award finalised on 29 August 2025.

This tender presents opportunities for businesses involved in event management, tourism marketing, or cultural event facilitation, especially those aiming to expand their operations in collaboration with government initiatives to attract international business enquiries to England. As Northstar Travel Media is a large-scale supplier, businesses with experience in handling large events or those seeking to enter strategic government partnerships within the tourism industry may find this procurement insightful for identifying potential growth areas and networking opportunities within the sector.

## Notice

Northstar Travel Group / Northstar Meetings Group is the sole proprietor of the following events which means we must direct award to facilitate attendance and participation: 1. The Meetings Show in London on 25 June 2025 2. The M&IT Awards on 19 September 2025 3. Attendance and participation at Successful Meetings University (SMU) International Workshop from 9-11 March 2026 as part of our annual North American Trade Mission. This is aligned to VisitBritain's corporate priority to Support Regional Growth. Generating new business event enquiries (RFPs) for England from North American markets.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/059340-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Sep 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 28 Aug 2025 |
| Contract period | 31 Aug 2025 - 16 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £42,942 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B2 4AJ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NORTHSTAR TRAVEL MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79952100 - Cultural event organisation services

## Release History

- 24 Sep 2025 at 14:18 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/059340-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/059340-2025
  24th September 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://visitbritain.force.com/s/Welcome
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a147. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05a147.json.