---
title: "Digital Loyalty and Subscription Model Application"
ocid: "ocds-h6vhtk-05a258"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a258"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05a258.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05a258.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER)"
published: "2025-09-25"
---

# Digital Loyalty and Subscription Model Application

Buyer: TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER)  
Current stage: Award  
OCID: ocds-h6vhtk-05a258

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## Summary

The procurement process for the "Digital Loyalty and Subscription Model Application" was undertaken by Transport for Wales Rail Limited (TfW), focusing on the industry category of software packages and information systems. The project involved the development of a bespoke software application that would facilitate TfW customers to access subscription pricing tiers and participate in a digital loyalty scheme. This contract, which is classified under the 'goods' category, was awarded on 26th February 2025 and has reached the 'award' stage. The procurement method used was limited, without a prior call for competition, due to the exclusive technical requirements specific to the TfW rail industry. The principal location for delivery is the region of Wales (UKL), contributing to the broader network of train services. The award, identified as contract ID 059801-2025-1, was granted to the supplier BLOCKRANK LIMITED.

This tender presents substantial business growth opportunities for companies that specialise in developing innovative software solutions with a focus on customer engagement and loyalty programs. The nature of this contract and its reliance on exclusive technical specifications suggest that businesses with specialized expertise in transportation sectors and those capable of innovative application development would be well-placed to compete and deliver value in similar future projects. Enterprises that can offer protected rights, including intellectual property rights, are particularly advantageous in such competitive environments. Additionally, the contract being awarded to an SME, BLOCKRANK LIMITED, emphasizes the potential for small and medium enterprises to successfully engage and thrive within this market sector.

## Notice

Development of a bespoke software application to allow TfW customers to purchase subscription pricing tiers, entitling them to discounted fares, plus development of a Digital Loyalty Scheme allowing customers to accrue loyalty points for travelling with TfW, these points will be stored as credit within the app allowing a points redemption purchase of a subscription tier of fare.

### Lot Information

Lot 1

Opportunities to pitch innovative solutions for specific challenges within the TfW business was was advertised as part of the TfW Innovation Lab Acceleration Programme. The opportunity was also promoted on professional media platforms e.g. LinkedIn and via the Welsh Government Innovation Team. Pitches were received from several organisations and assessed in line with criteria published to bidders.

### Procurement Information

In accordance with Article 50 (1) could only be provided by the awarded supplier due to the absence of competition for technical reasons (ii) i.e. the TfW specific requirements and rail industry specific parameters within which the interim was required to deliver and the protection of exclusive rights, including intellectual property rights of the supplier established during the initial pilot stage.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/059801-2025 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Sep 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 26 Feb 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER) |
| Locality | RHONDDA CYNON TAF |
| Post town | Cardiff |
| Postcode | CF37 4TH |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL51 Central Valleys and Bridgend |
| Local authority | Rhondda Cynon Taf |
| Electoral ward | Pontypridd Town |
| Westminster constituency | Pontypridd |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BLOCKRANK |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 25 Sep 2025 at 14:34 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/059801-2025

## Notice URLs

- http://www.tfwrail.wales
- https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA80566

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a258. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05a258.json.