---
title: "Trustpilot Enterprise Upgrade"
ocid: "ocds-h6vhtk-05a44a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a44a"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05a44a.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05a44a.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER)"
published: "2025-09-29"
---

# Trustpilot Enterprise Upgrade

Buyer: TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER)  
Current stage: Award  
OCID: ocds-h6vhtk-05a44a

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a44a)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05a44a.json)

## Summary

The procurement process for the "Trustpilot Enterprise Upgrade" was finalized by Transport for Wales Rail Limited, a sub-central government authority in the United Kingdom, operating under Welsh devolved regulations. The award stage was completed on 29th September 2025, and the contract commenced on 1st October 2025. The procurement involved a direct award to Trustpilot Ltd for an enterprise-level platform upgrade without competition, falling below the threshold for open competition. The contract spans till 1st October 2027, with possible extensions till 2029, in the industry category of business services, with a focus on enhancing customer trust and digital engagement through advanced analytical capabilities. Located in Pontypridd, Wales, the process was governed by legislation 2023/54 under the UKPGA scheme.

This tender offers significant opportunities for businesses in the digital services and business consultation sectors, especially those capable of providing sophisticated online engagement platforms with AI-powered analytics and full API access. Although Trustpilot Ltd was directly awarded this contract, similar businesses that can enhance digital customer engagement and conversion for large public entities like Transport for Wales could benefit from future opportunities in this field. Businesses with strengths in developing scalable and comprehensive digital solutions aligned with public authority objectives would be well-suited to compete for similar contracts.

## Notice

Transport for Wales (TfW) has awarded a contract via direct award to Trustpilot for the provision of its Enterprise-level platform upgrade. The Trustpilot Enterprise solution offers exclusive capabilities essential to TfW's strategic objectives around customer trust, digital engagement, and conversion. These include full API access, AI-powered review management, Google Seller Ratings eligibility, and advanced analytics.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/060621-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Sep 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 24 Sep 2025 |
| Contract period | 30 Sep 2025 - 1 Oct 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £127,200 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER) |
| Locality | PONTYPRIDD |
| Post town | Cardiff |
| Postcode | CF37 4TH |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL51 Central Valleys and Bridgend |
| Local authority | Rhondda Cynon Taf |
| Electoral ward | Pontypridd Town |
| Westminster constituency | Pontypridd |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TRUSTPILOT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 29 Sep 2025 at 15:03 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/060621-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/060621-2025
  29th September 2025 - Contract details notice on Find a Tender

## Notice URLs

- http://www.tfwrail.wales
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a44a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05a44a.json.