---
title: "Better Points East Riding Behaviour Change Incentive App Scheme"
ocid: "ocds-h6vhtk-05a5ab"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a5ab"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05a5ab.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05a5ab.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "EAST RIDING OF YORKSHIRE COUNCIL"
published: "2025-10-01"
---

# Better Points East Riding Behaviour Change Incentive App Scheme

Buyer: EAST RIDING OF YORKSHIRE COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-05a5ab

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a5ab)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05a5ab.json)

## Summary

The East Riding of Yorkshire Council has completed a procurement process for the "Better Points East Riding Behaviour Change Incentive App Scheme," with the contract awarded to BETTERPOINTS LIMITED. This project falls under the public authority sub-central government industry category and involves software packages and information systems. The procurement was conducted through a direct method, specifically below threshold without competition, aimed at providing a behaviour change incentive app. The initiative promotes enhanced physical activity through walking and wheeling, aligning with Modeshift objectives, and targets employees at designated businesses across several regions of the United Kingdom including UKC, UKD, UKE, and others. The contract value is £29,550, and the project commenced on the 1st of October, 2025, spanning a one-year pilot period.

This tender presents a notable opportunity for businesses specialising in digital solutions, particularly those focused on developing behavioural change technology and mobile applications. Firms with experience in collaborating with local authorities, or those looking to establish such partnerships, will find this project particularly appealing. As this is a project designed to spur transport and behavioural change among employees, companies with expertise in integrating sustainable transport solutions or in workplace incentives may leverage this initiative to expand their service offerings and footprint in the public sector, potentially enhancing client use of technological solutions for societal benefit.

## Notice

Name of supplier - Better Points Limited Contract value - PS29550.00 Better Points, Behaviour change incentive app scheme, where employees can earn incentives by traveling in a more active, sustainable way. The scheme allows employees to record their journeys to earn points, these can then be spent at local businesses. ERYC to commission and work with Better Points to launch/trial their transport and behavioural change reward scheme App tailored specifically for the East Riding for a pilot period of 12 months and targeted to employees at designated businesses, enhancing established partnerships and Modeshift objectives. Promoting to increase levels of physical activity through walking, wheeling. Better Points will provide, manage and deliver all aspects of the application and is the only transport reward-based app available, that will enhance Modeshift workplace/employee partnership engagement. Better Points have long-established relationships working with LA's and businesses and are an established provider of this specific reward-based app tech.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/061230-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Goods |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Oct 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 30 Sep 2025 |
| Contract period | 30 Sep 2025 - 1 Oct 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £29,550 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | EAST RIDING OF YORKSHIRE COUNCIL |
| Locality | BEVERLEY |
| Post town | Hull |
| Postcode | HU17 9BA |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE1 East Yorkshire and Northern Lincolnshire |
| ITL 3 | TLE12 East Riding of Yorkshire |
| Local authority | East Riding of Yorkshire |
| Electoral ward | St Mary's |
| Westminster constituency | Beverley and Holderness |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BETTERPOINTS |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 1 Oct 2025 at 10:24 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/061230-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/061230-2025
  1st October 2025 - Contract details notice on Find a Tender

## Notice URLs

- http://www.betterpoints.ltd
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a5ab. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05a5ab.json.