---
title: "DHSC Physical Activity Apps Strategic Partnership Opportunity"
ocid: "ocds-h6vhtk-05a5b7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a5b7"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05a5b7.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05a5b7.json"
source: "Find A Tender Service"
current_stage: "Planning"
buyer: "DEPARTMENT OF HEALTH & SOCIAL CARE"
published: "2025-10-01"
---

# DHSC Physical Activity Apps Strategic Partnership Opportunity

Buyer: DEPARTMENT OF HEALTH & SOCIAL CARE  
Current stage: Planning  
OCID: ocds-h6vhtk-05a5b7

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## Summary

The Department of Health & Social Care (DHSC) is currently in the planning stage for a strategic partnership opportunity focused on enhancing physical activity among the most inactive individuals. The initiative, titled "DHSC Physical Activity Apps Strategic Partnership Opportunity," is catered towards media partners who can collaborate on promoting NHS Couch to 5k and NHS Active 10 apps. This endeavour falls under the 'services' industry category, with a particular focus on advertising and recreational services. The engagement process is scheduled to close with the submission deadline set for 9:00 am on Monday, 27th October 2025, and aims to be conducted across locations within the United Kingdom, specifically programmed as a contribution in kind rather than a traditional procurement.

This tender presents substantial opportunities for businesses specialising in advertising services and digital marketing, particularly those with experience in health and wellness sectors. By partnering with the DHSC, businesses can enhance their portfolio through a high-profile collaboration, potentially reaching millions through the promotion of widespread health and fitness applications. Ideal candidates would include media agencies, digital content creators, and companies proficient in user engagement strategies with the capacity to drive significant user growth for digital platforms. Additionally, this collaboration promises to enhance brand credibility and visibility by associating with a significant public health initiative directly linked to the NHS.

## Notice

DHSC is launching this market engagement is to find one or more media partners who can work seamlessly with the Department to help the most inactive people, who would benefit most from moving more, to introduce more physical activity into their everyday routines. We are striving to get people to build movement back into their lives, and move more regularly, so that they establish habits which can help lead to healthier, happier, lives. The focus of any future collaboration will be centred around our popular digital support tools, the NHS Couch to 5k running programme app and the NHS Active 10 walking tracker app.

### Planning Information

The purpose of this market engagement is to find one or more media partners who can work seamlessly with DHSC to help the most inactive people, who would benefit most from moving more, to introduce more physical activity into their everyday routines. The focus of any future collaboration will include, but is not limited to, media content centred around our proprietary applications (apps), the NHS Couch to 5k running programme app and the NHS Active 10 walking tracker app. 
This is not a public procurement or sponsorship opportunity. DHSC is specifically looking to collaborate on a “contribution in kind” basis and is keen to hear from interested parties who can help us to:
1. motivate and support the most inactive people in our society to build some physical activity into their daily routines
2. develop NHS Couch to 5k and/or NHS Active 10 user experience to keep the app(s) engaging millions of people every year
3. drive large volumes of new users to the app(s)
How to Participate
Interested organisations are invited to complete the Collaboration Questionnaire linked here: https://forms.office.com/e/S1Zy5hy8h3
Further guidance on how to complete the questionnaire and how the responses will be evaluated can be downloaded from the link here: 
https://atamis-1928.my.salesforce.com/sfc/p/0O000000rwim/a/Sr000001DCcH/nCuZVRO3.ZAPAsl5pT0Va1XFa5.AFIQi1FfTD73AEdY
The deadline for submission is 9:00am on Monday 27th October 2025.
If you have questions to raise about this potential opportunity please contact partnerships@dhsc.gov.uk, referencing “Physical Activity Apps Strategic Partnerships” in the subject line.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/061249-2025 |
| Notice type | UK2 - Preliminary Market Engagement Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Oct 2025 |
| Submission deadline | Not specified |
| Future notice date | 27 Oct 2025 |
| Award date | Not specified |
| Contract period | 25 Sep 2025 - 27 Oct 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planning |
| Lots status | Planning |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT OF HEALTH & SOCIAL CARE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1H 0EU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 79341000 - Advertising services
- 92000000 - Recreational, cultural and sporting services

## Release History

- 1 Oct 2025 at 10:55 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/061249-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/061249-2025
  1st October 2025 - Preliminary market engagement notice on Find a Tender

## Notice URLs

- https://atamis-1928.my.salesforce.com/sfc/p/0O000000rwim/a/Sr000001DCcH/nCuZVRO3.ZAPAsl5pT0Va1XFa5.AFIQi1FfTD73AEdY
- https://forms.office.com/e/S1Zy5hy8h3
- https://www.gov.uk/government/organisations/department-of-health-and-social-care
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a5b7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05a5b7.json.