---
title: "Creative Agency"
ocid: "ocds-h6vhtk-05a758"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a758"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05a758.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05a758.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WESTMINSTER CITY COUNCIL"
published: "2026-05-11"
---

# Creative Agency

Buyer: WESTMINSTER CITY COUNCIL  
Current stage: Award  
OCID: ocds-h6vhtk-05a758

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a758)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05a758.json)

## Summary

Westminster City Council has completed the procurement process to appoint a creative agency for developing a brand identity for two residential projects: Ebury Phase 2 and 291 Harrow Road. This initiative falls under the advertising and marketing services category and is located in London, UK. Following an open procurement procedure, the contract award consists of two lots: one for each project, with Think BDW Limited selected as the supplier for both. The contract spans seven years, starting from 1 June 2026 to 31 December 2032, ensuring continuity in collaboration with Westminster City Council, sub-consultants, and sales agents. The procurement stage being the award phase was revealed in May 2026, with a planned future contract signature by the end of May 2026. The project, grounded in the Procurement Act 2023, prioritises quality, with a 60% weight, including a focus on responsible procurement.

This procurement represents significant opportunities for SMEs and firms in the advertising and marketing sectors looking to expand their portfolio in public sector engagements. The open procedure allows a diverse range of companies, especially those with a strong grounding in delivering high-quality and responsible marketing strategies, to compete effectively. Engagement in such projects can enhance a company's reputation, provide substantial work volume over the contract's duration, and facilitate the development of long-term partnerships with government bodies and other related stakeholders. Businesses focusing on innovative branding solutions will find this to be a fertile ground for showcasing creativity in high-profile residential projects.

## Notice

Westminsiter City Coucil are seeking to appoint a Creative Agency to develop a distinctive and inclusive brand identity for: * 98 private sale units within Building 5 of Phase 2, Ebury Bridge Road, SW1 ("Ebury Phase 2"); and * 72 private sale units at 291 Harrow Road ("Harrow Road"). The selected Creative Agency(ies) will be responsible for establishing and delivering the brand identity for both developments in collaboration with the "Council, its appointed sub-consultants, sales agents, and associated suppliers. The procurement award follows an Open Procedure in accordance with the Procurement Act 2023 (the "Tender Process"). The procurement was comprised of two Lots: * Lot 1: Creative Agency for Ebury Phase 2; * Lot 2: Creative Agency for 291 Harrow Road. The contract will span seven years, commencing 1 June 2026 and concluding 31 December 2032. Suppliers could participate and be awarded for one or both Lots, with the award based on the result of each individual Lot evaluation. The supplier achieving the MAT for each Lot was awarded a Contract. Weighting Breakdown * Quality - 60% of which 10% will be for Responsible Procurement * Commercial - 40% There is no set contract value, however, the value of the contract is the overall budget for the service. The value of the contract is spent over the seven years based on defined schedules of rates, as and when creative agency services are needed for the marketing strategy.

### Planning Information

If you have any questions please email: procurementteammailbox@westminster.gov.uk

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/042860-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Planning, Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 May 2026 |
| Submission deadline | 18 Feb 2026 |
| Future notice date | 20 Oct 2025 |
| Award date | 30 Apr 2026 |
| Contract period | 31 May 2026 - 31 Dec 2032 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,225,000 |
| Lots value | £1,225,000 |
| Awards value | £1,225,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WESTMINSTER CITY COUNCIL |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1E 6QP |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THINK BDW |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 11 May 2026 at 09:36 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/042860-2026
- 20 Jan 2026 at 15:10 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/004919-2026
- 2 Oct 2025 at 16:31 - Planning - UK2 - Preliminary Market Engagement Notice - https://www.find-tender.service.gov.uk/Notice/061922-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/042860-2026
  11th May 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/004919-2026
  20th January 2026 - Tender notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/061922-2025
  2nd October 2025 - Preliminary market engagement notice on Find a Tender

## Notice URLs

- https://wcc.ukp.app.jaggaer.com/go/66539141019BDBB054F9
- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.westminster.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a758. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05a758.json.