---
title: "Visitor Economy - Business Support for Accessibility & Inclusion"
ocid: "ocds-h6vhtk-05a8ac"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a8ac"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05a8ac.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05a8ac.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LIMITED"
published: "2025-12-10"
---

# Visitor Economy - Business Support for Accessibility & Inclusion

Buyer: WEST MIDLANDS GROWTH COMPANY LIMITED  
Current stage: Award  
OCID: ocds-h6vhtk-05a8ac

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## Summary

The procurement process managed by West Midlands Growth Company Limited focuses on "Visitor Economy – Business Support for Accessibility & Inclusion," emphasizing accessibility and inclusion within the tourism industry. Located in Birmingham, the project aims to enhance the West Midlands' status as an inclusive destination leading up to events such as the 2027 Invictus Games. The award stage has been completed, and the contract covering Lot 1 and Lot 2 is active, running from 1st December 2025 to 31st March 2026. This open competition, below the threshold, was conducted under UKPGA 2023/54, with a total contract value of £40,020 including VAT.

This tender offers substantial opportunities for businesses specialising in accessibility services, regional tourism consultancy, and inclusive itinerary development. Companies like Disabled Enabled Ltd, trading as AccessAble, demonstrate the sort of SME that is well-suited for similar opportunities, given their role in supplier engagements. Businesses with expertise in producing access guides, training frontline staff, or managing media-related experiences such as FAM trips can leverage such contracts to expand their portfolio and establish a foothold within publicly funded projects. The focus on quality (80% weight) over price (20%) highlights the importance of expertise and service excellence, appealing to high-quality service providers aiming to make impactful contributions to regional tourism initiatives.

## Notice

The West Midlands is proud to have been accredited as one of two national pilot Destination Development Partnerships (DDP). The West Midlands DDP is a collaboration between the Birmingham, Solihull & Black Country Local Visitor Economy Partnership (LVEP) and Coventry & Warwickshire LVEP. It is supported by UK Government funding from the Department for Culture, Media and Sport (DCMS) via VisitEngland. The West Midlands DDP enables a joined-up regional approach to addressing strategic sector priorities including accessibility and inclusion, skills, sustainability, business and major events, product development, and data and insights. Collaboration between stakeholders across the region means greater impact is delivered via co-ordinated and collective activity, supporting a strong strategic relationship between our LVEPs, VisitBritain/VisitEngland, and DCMS. The West Midlands DDP is run by West Midlands Growth Company (WMGC), whose purpose is to attract investment, jobs, visitors and businesses to the region. WMGC is owned by the West Midlands Combined Authority and its constituent members, with governance that includes private sector partners: wmgrowth.com Our ambition is for the West Midlands to be an exemplar when it comes to offering an inclusive visitor welcome. Therefore, making it as easy as possible for disabled people to visit and enjoy our region will be key to our success. We will achieve this by working with an appropriately qualified consultant who can: * Help more of our regional tourism businesses to create and publish access guides, which provide disabled visitors with the detailed information they need to confidently choose the West Midlands * Provide training for frontline staff so they feel knowledgeable and empowered in offering a professional, barrier-free, and inclusive welcome * Support the development of accessible and inclusive itineraries which will attract disabled visitors of all backgrounds, identities, and cultures Through the activity outlined above, the consultant will raise businesses' confidence and aspirations in delivering accessible and inclusive experiences in anticipation of the 2027 Invictus Games, when the region will once again take to the global stage to welcome disabled visitors and their travelling companions from across the world.

### Lot Information

Lot 1 - Guides, Training & Itinerary Development

Lot 1 - includes the creation of access guides, frontline training, and the development of accessible and inclusive itineraries.

Lot 2 - Influencer & Journalist Fam Trips

Lot 2 - includes influencer recruitment and the management of FAM trips.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/081402-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Below threshold - open competition |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Dec 2025 |
| Submission deadline | 31 Oct 2025 |
| Future notice date | Not specified |
| Award date | 27 Nov 2025 |
| Contract period | 1 Dec 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £35,000 |
| Lots value | £35,000 |
| Awards value | Not specified |
| Contracts value | £33,350 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LIMITED |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DISABLED ENABLED LTD (TRADING AS ACCESSABLE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 98 - Other community, social and personal services

### Codes

- 79410000 - Business and management consultancy services
- 79900000 - Miscellaneous business and business-related services
- 79996000 - Business organisation services
- 98110000 - Services furnished by business, professional and specialist organisations

## Release History

- 10 Dec 2025 at 11:30 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/081402-2025
- 6 Oct 2025 at 11:17 - Tender - UK4 - Tender Notice - https://www.find-tender.service.gov.uk/Notice/062477-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/081402-2025
  10th December 2025 - Contract details notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/062477-2025
  6th October 2025 - Tender notice on Find a Tender
- https://in-tendhost.co.uk/wmgrowth/aspx/Home

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a8ac. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05a8ac.json.