---
title: "Nutrient Profile Modelling (NPM) reporting"
ocid: "ocds-h6vhtk-05a9d4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a9d4"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05a9d4.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05a9d4.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
published: "2026-01-09"
---

# Nutrient Profile Modelling (NPM) reporting

Buyer: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD  
Current stage: Award  
OCID: ocds-h6vhtk-05a9d4

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## Summary

The Agriculture and Horticulture Development Board (AHDB), located in Coventry, UK, has completed a procurement process titled "Nutrient Profile Modelling (NPM) reporting." This tender, categorised under miscellaneous health services, involved direct procurement without competition, designed for the development of a strategy to integrate red meat into healthier eating patterns. The process, carried out with legal basis under UK legislation 2023/54, saw its contract awarded to Nutrient Talent on 6th October 2025, with the project set to start on 9th January 2026 and finish by 12th October 2026. AHDB is a public authority in the central government category, and communications can be directed to procurement@ahdb.org.uk.

This procurement represents a valuable opportunity for service providers with expertise in nutrition and consumer engagement to demonstrate their capacity to shape industry health standards. Specifically aimed at small and medium enterprises (SMEs), the contract underpins AHDB's commitment to partnering with firms capable of toolkit development for retailers and aligning messaging with public health goals. Companies specialising in strategic communications, retail insights, or nutrition content are especially well-suited to compete for such tenders as they stand to benefit from enhanced visibility and influence within this sector.

## Notice

AHDB was urgently preparing for the introduction of mandatory Nutrient Profile Modelling (NPM) reporting, that could severely impact meat sales. AHDB are developing a strategy in partnership with nutritionists, retailers to position red meat as a key vehicle in encouraging higher consumption of fruit, vegetables, and pulses alongside meat.This project will play a critical role in demonstrating AHDB's leadership in nutrition & health, whilst strengthening red meat's position in the market.OBJECTIVESThe appointed agency will:Support the development of an NPM-aligned communications and engagement strategy.Build practical plans and toolkits for retailers that highlight the role of red meat in healthy, balanced shopping baskets.Create messaging that integrates red meat with fruit, veg, and pulses to support healthier eating patterns.Provide evidence-based nutrition content and consumer insight to underpin recommendations.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/001706-2026 |
| Notice type | UK6 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Jan 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 5 Oct 2025 |
| Contract period | 9 Jan 2026 - 12 Oct 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £41,666 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | NUTRIENT TALENT; NUTRITION TALENT |

## CPV Codes

### Divisions

- 85 - Health and social work services

### Codes

- 85140000 - Miscellaneous health services

## Release History

- 9 Jan 2026 at 10:01 - Award - UK6 - Contract Award Notice - https://www.find-tender.service.gov.uk/Notice/001706-2026
- 7 Oct 2025 at 15:03 - Award - UK5 - Transparency Notice - https://www.find-tender.service.gov.uk/Notice/062991-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/001706-2026
  9th January 2026 - Contract award notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/062991-2025
  7th October 2025 - Transparency notice on Find a Tender

## Notice URLs

- http://www.ahdb.org.uk
- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05a9d4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05a9d4.json.