---
title: "Opinion Research Polling Programme"
ocid: "ocds-h6vhtk-05aaee"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05aaee"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05aaee.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05aaee.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "TRANSPORT FOR LONDON"
published: "2025-10-08"
---

# Opinion Research Polling Programme

Buyer: TRANSPORT FOR LONDON  
Current stage: Award  
OCID: ocds-h6vhtk-05aaee

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05aaee)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05aaee.json)

## Summary

The procurement process, led by Transport for London, focuses on the delivery of an "Opinion Research Polling Programme" within the research services industry category. This programme was intended to carry out a series of monthly online polls, targeting a representative sample of Londoners. The tender process has concluded with the award made to YouGov PLC, a London-based supplier. Key details include a procurement method involving limited procedures without prior publication of competition, under the legal basis CELEX 32014L0024. The contract was signed on 8th October 2025, and the procurement covers the Greater London Authority region.

This tender offers valuable opportunities for businesses specialising in market and opinion research. Companies with capabilities in executing large-scale online surveys can benefit from engaging in similar future contracts. The specific nature of the programme requires expertise in data collection and analysis, offering potential growth for firms adept in these areas. Moreover, organisations versed in public sector procurement processes will find opportunities for expansion by reinforcing their position as leading providers of research services to government bodies and public authorities.

## Notice

Call off from CCS RM6126 - Research and Insights DPS

### Lot Information

Lot 1

The Greater London Authority (GLA) is seeking to procure a polling programme, similar in scope to GLA81781 Opinion research programme. Specifically, procure an agency who can provide a minimum of 12 monthly online polls each with a representative sample of 1,000 Londoners. Each monthly survey would need to have approximately 22 questions, with an additional 10 questions once a quarter.

### Procurement Information

Call off from CCS RM6126 DPS - Under PCR2015. Categories were filtered by selection available on the CCS. All suppliers were sent an early market engagement to complete and would allow us to register them to SAP Ariba. An expression of interest, was then sent out to all suppliers a further two times to allow us to register them to SAP Ariba

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/063434-2025 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Oct 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 7 Oct 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOR LONDON |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 8 Oct 2025 at 15:29 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/063434-2025

## Notice URLs

- https://www.tfl.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05aaee. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05aaee.json.