---
title: "C0119 - Future Game Changers"
ocid: "ocds-h6vhtk-05ac9b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05ac9b"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05ac9b.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05ac9b.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "THE NATIONAL LOTTERY COMMUNITY FUND"
published: "2025-10-10"
---

# C0119 - Future Game Changers

Buyer: THE NATIONAL LOTTERY COMMUNITY FUND  
Current stage: Award  
OCID: ocds-h6vhtk-05ac9b

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05ac9b.json)

## Summary

The National Lottery Community Fund recently completed the procurement process for the project titled "C0119 - Future Game Changers", focusing on the advertising and marketing services category. This UK-wide initiative, classified under CPV code 79340000, aims to enhance public engagement by showcasing the impact of National Lottery-funded projects. The procurement employed a limited procedure through a mini-competition via the Crown Commercial DPS/RM6124 framework, bypassing the typical call-for-competition. Located within the UK, the contract was awarded to Freuds Communications Limited on 10th October 2025, indicating a completion in the procurement's award stage. The contract, valued at £562,325, aims to highlight current and future funding recipients and sustain the momentum established by the prior "Game Changers" campaign.

This tender presents significant opportunities for businesses specializing in creative, advertising, and public relations services aiming to make a mark through high-profile campaigns. The project is particularly suited for businesses capable of managing UK-wide campaigns with a focus on storytelling that resonates with diverse communities. Companies like Freuds Communications Limited, a large-scale enterprise based in London, exemplify the type of dynamic firms well-positioned for such contracts, which require both creative prowess and strategic execution. Engaging in similar procurement opportunities can provide substantial growth and visibility for businesses in the advertising sector, enabling them to contribute to transformative societal initiatives funded by the National Lottery.

## Notice

The National Lottery Promotions Unit (NLPU) are on a mission to re-engage the UK public and deepen their emotional connection to The National Lottery by illuminating and elevating the transformative impact of National Lottery-funded projects. Through compelling storytelling, we aim to celebrate the PS30 million raised by players each week and the extraordinary individuals and communities it supports. Building on the success of the 30th Birthday "Game Changers" campaign - which celebrated 30 inspiring individuals across the UK - we are now evolving the concept to focus on Future Game Changers. This new iteration will shift the spotlight onto current and future funding recipients through a bold, creative and headline-grabbing campaign.

### Lot Information

Lot 1

UK-wide PR campaign. Celebrate how The National Lottery continues to change lives for the better.

### Procurement Information

Mini competition via Crown Commercial DPS / RM6124 framework

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/064114-2025 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Oct 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 9 Oct 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £562,325 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE NATIONAL LOTTERY COMMUNITY FUND |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B15 1TR |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Edgbaston |
| Westminster constituency | Birmingham Edgbaston |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | FREUDS COMMUNICATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 10 Oct 2025 at 10:51 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/064114-2025

## Notice URLs

- https://www.tnlcommunityfund.org.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05ac9b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05ac9b.json.