---
title: "Brand Health Tracking"
ocid: "ocds-h6vhtk-05ae44"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05ae44"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05ae44.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05ae44.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "MONEY AND PENSIONS SERVICE"
published: "2025-10-13"
---

# Brand Health Tracking

Buyer: MONEY AND PENSIONS SERVICE  
Current stage: Award  
OCID: ocds-h6vhtk-05ae44

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05ae44)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05ae44.json)

## Summary

The procurement process was carried out by the Money and Pensions Service, a central government public authority in the United Kingdom. It involved a contract titled "Brand Health Tracking," focused on services related to market and economic research, polling, and statistics. This contract is located at the Money & Pensions Service in Bedford, UKH24. The process has reached the award stage, with key dates including the contract signing on 10th October 2025 and completion on 31st March 2028. The procurement method used was a limited competition, aligned with being below the threshold as per the legal framework established by UK legislation.

This tender offers substantial opportunities for businesses involved in market research and statistical analysis, particularly those specialising in brand health tracking. The contract, awarded to DVJ Insights Ltd, has a total value of £109,897, providing a lucrative opportunity for small to medium enterprises (SMEs) capable of delivering comprehensive brand analysis services. Companies with expertise in messaging, positioning mapping, and channel recall will find this tender aligns well with their growth strategies in the area of public sector contracts in the UK.

## Notice

Brand funnel health, positioning mapping, messaging and channel recall

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/064761-2025 |
| Notice type | UK7 - Contract Details Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Below threshold - limited competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Oct 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 9 Oct 2025 |
| Contract period | 9 Oct 2025 - 31 Mar 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £109,897 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MONEY AND PENSIONS SERVICE |
| Locality | BEDFORD |
| Post town | Milton Keynes |
| Postcode | MK42 9AB |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH2 Bedfordshire and Hertfordshire |
| ITL 3 | TLH24 Bedford |
| Local authority | Bedford |
| Electoral ward | Cauldwell |
| Westminster constituency | Bedford |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DVJ INSIGHTS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79300000 - Market and economic research; polling and statistics

## Release History

- 13 Oct 2025 at 12:42 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/064761-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/064761-2025
  13th October 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05ae44. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05ae44.json.