---
title: "\"You're bussing it\" phase 2 bus campaign"
ocid: "ocds-h6vhtk-05cc52"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05cc52"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05cc52.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05cc52.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "WEST MIDLANDS COMBINED AUTHORITY"
published: "2025-10-14"
---

# "You're bussing it" phase 2 bus campaign

Buyer: WEST MIDLANDS COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-h6vhtk-05cc52

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## Summary

The West Midlands Combined Authority has concluded a procurement process titled "You're bussing it" phase 2 bus campaign, under the services category focusing on advertising campaign services. The procurement aimed to secure an external provider to refresh the current campaign to drive increased bus journeys throughout the region. The procurement was conducted through a direct award to Constellia Limited via the Agri-EPI Centre (AEC) Framework. This contract, subcontracted to Impero Limited, is valued at £255,102.04. The contract was signed on 14th October 2025 with a duration extending from 18th August 2025 to 17th August 2026, including an optional extension of three months. The procurement used a limited method without prior publication, underlining specific directive exclusions and was executed without the need for prior competition as per the relevant legal framework.

This tender presents substantial opportunities for businesses specializing in advertising and marketing, particularly those capable of executing comprehensive campaigns aimed at enhancing public transport usage. The advertisement services classification highlights potential growth for companies with expertise in strategic and impactful advertising initiatives. Firms like Impero Limited, a subcontractor for this contract, exemplify the type of business model that is well-suited to such contracts—essentially those with the capacity to engage in large-scale public campaigns and a record of successful service delivery in the public sector. Businesses focused on consultancy services in the UK, especially within the West Midlands region, might find similar future opportunities advantageous for bolstering their portfolio and fostering long-term partnerships with regional authorities.

## Notice

West Midlands combined authority require the services of an external provider to refresh the current campaign with the aim to drive the increase of bus journeys throughout the region.

### Lot Information

Lot 1

West Midlands combined authority require the services of an external provider to refresh the current campaign with the aim to drive the increase of bus journeys throughout the region. This is a direct award via the Agri-EPI Centre (AEC) Framework to Constellia Limited who will subcontract the work to Impero Limited.

Options: This contract will run from 18th August 2025- 17th August 2026 with an optional extension of 3 months at no additional value.

### Procurement Information

This is a compliant direct award via the Agri-EPI Centre (AEC) Framework to Constellia Limited. This award via a framework does not require prior publication under PCR 2015.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/065203-2025 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Oct 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 13 Oct 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £255,102 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Cancelled |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS COMBINED AUTHORITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CONSTELLIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341100 - Advertising consultancy services
- 79341400 - Advertising campaign services

## Release History

- 14 Oct 2025 at 13:00 - Award - Award Notice - https://www.find-tender.service.gov.uk/Notice/065203-2025

## Notice URLs

- https://www.wmca.org.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05cc52. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05cc52.json.