---
title: "Google AdServer"
ocid: "ocds-h6vhtk-05ccd8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05ccd8"
markdown_url: "https://d3tenders.com/contract/ocds-h6vhtk-05ccd8.md"
json_url: "https://d3tenders.com/contract/ocds-h6vhtk-05ccd8.json"
source: "Find A Tender Service"
current_stage: "Award"
buyer: "MET OFFICE"
published: "2026-06-04"
---

# Google AdServer

Buyer: MET OFFICE  
Current stage: Award  
OCID: ocds-h6vhtk-05ccd8

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05ccd8)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-h6vhtk-05ccd8.json)

## Summary

The procurement process led by the Met Office, a central government public authority based in Exeter, UK, pertains to the "Google AdServer" project within the services industry category. It involves the procurement of an ad serving platform specifically Google Ad Manager. Initially awarded to Incubeta, a supplier based in the Netherlands, the contract commenced on 1st November 2025 and is set to conclude on 31st October 2026. It was awarded through a direct procurement method below the competition threshold, indicating a more streamlined process without competition. A contract amendment was later issued on 3rd June 2026 due to increased ad traffic incurring additional charges.

This tender represents a significant opportunity for businesses offering subscription services, particularly those experienced with Google Ad Manager or similar platforms. Although the initial award bypassed the usual competitive process, suppliers with strong capabilities in managing digital ad platforms and traffic can position themselves for future changes or augmentations. Large enterprises and those with international operational capacity, akin to Incubeta, may find opportunities to leverage such contracts for business growth. Engaging with the Met Office can open doors to working with a prominent UK governmental entity, potentially enhancing a firm's visibility and credentials within the digital services sector.

## Notice

Ad Serving Platform (Google Ad Manager)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Find A Tender Service |
| Latest notice | https://www.find-tender.service.gov.uk/Notice/052550-2026 |
| Notice type | UK10 - Contract Change Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Below threshold - without competition |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Jun 2026 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 8 Oct 2025 |
| Contract period | 2 Jun 2026 - 31 Oct 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £144,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Active |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MET OFFICE |
| Locality | EXETER |
| Post town | Exeter |
| Postcode | EX1 3PB |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK4 Devon |
| ITL 3 | TLK43 Devon CC |
| Local authority | Exeter |
| Electoral ward | Pinhoe |
| Westminster constituency | Exmouth and Exeter East |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | INCUBETA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79980000 - Subscription services

## Release History

- 4 Jun 2026 at 06:55 - ContractAmendment - UK10 - Contract Change Notice - https://www.find-tender.service.gov.uk/Notice/052550-2026
- 15 Oct 2025 at 07:21 - Award - UK7 - Contract Details Notice - https://www.find-tender.service.gov.uk/Notice/065403-2025

## Documents

- https://www.find-tender.service.gov.uk/Notice/052550-2026
  4th June 2026 - Contract change notice on Find a Tender
- https://www.find-tender.service.gov.uk/Notice/065403-2025
  15th October 2025 - Contract details notice on Find a Tender

## Notice URLs

- https://www.legislation.gov.uk/ukpga/2023/54/contents
- https://www.metoffice.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-h6vhtk-05ccd8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-h6vhtk-05ccd8.json.